Design DRI within the Human Interface & Industrial Design Groups, leading AI-driven personalization and intelligent user experiences.

Collaborated cross-functionally with AI/ML engineers, data scientists and product managers to shape the future of natural language interface and multimodal experience.

Crafted and launched innovative multimodal Alexa experiences across key areas of social, kitchen/food AI, and video entertainment. Played a pivotal role in the transformation of user interfaces by integrating diverse modes of interaction, enhancing user experience across Alexa-enabled smart devices like Echo Show, Echo Dot, Fire TV, and mobile apps.

Monetization, 0->1 Launch - Led Product and BD teams in launching the Alexa Content Creator Program using a UCD approach and multi-phase strategy, exceeding creator partnership goals by 90%, with a projected monetization of $65M.

Alexa Personalization - Designed and launched Alexa’s first personalization model “intelligent taste profile” (built on conversational AI), resulting in a 10x increase in conversion and 51% higher engagement, and the highest CSAT score (6.6/7) in five years.

Alexa Social - designed and launched a voice forward music sharing experience on Alexa that enables customers to share and listen to music shared with them, irrespective of the music provider they are subscribed to (patent filed). This feature attracted 300k new Alexa customers, boosted 5x more monthly active users, with positive general public reactions.

Spearheaded the redesign of TripAdvisor iOS and Android apps, delivering more inspired, user centric travel planning and in-destination experiences for nearly half a billion monthly active users world-wide, resulting in a 30% increase in conversion, a 15% increase in average order value, and a 52% lift in user engagement.

Led responsive web designs of a suite of post-purchase experiences, with an 80% feature adoption increase and nearly $6 million annual savings in customer service, plus a significant reduction in engineering LOE from 2 months to 2 weeks.

Spot Award receiver for designs that led to an improved mobile shopping experience and the largest revenue optimization win: 7% conversion lift and a projected +$25 million in incremental gross bookings annually.

UX architect of the founding design team at the social network startup for the marketing/advertising industry.

Hands on creation of a home touring experience that surfaced value props and drove a 60% increase in user acquisition within 4 months of launch.