# Jennifer Zhao

> Principal Product Designer, Consumer Web

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/jenniferzhao

I'm a product designer with over a decade of multidisciplinary experience, specializing in creating intuitive digital experiences that blend aesthetic design with functional innovation. My background spans e-commerce and media, equipping me with a versatile skill set that I leverage to drive user-centered solutions.

Throughout my career, I've consistently worked across multiple teams, serving as a crucial connector between design, development, and business stakeholders. I highly value collaboration, and this approach has allowed me to streamline processes, foster clear communication, and ensure that design solutions align with both user needs and business objectives.

For the past six years, I've applied my expertise on the Adopt a Pet team @ Kinship (under Mars Petcare), where I am currently a Staff Product Designer focused on enhancing digital experiences for pet adoption. In this role, I've significantly improved the way prospective pet parents connect with companion animals — contributing to user satisfaction, animal welfare, and business growth in the pet adoption industry.

Shoot me a note, or connect with me further at jensiming@gmail.com!

## Work Experience
### Principal Product Designer @ Kinship
Jan 2025 – Present | San Francisco Bay Area
As Principal Product Designer at Kinship (under Mars Petcare), I lead high-impact initiatives that bridge user experience and business value across our pet parent and shelter partner ecosystems. My work spans product discovery, experience strategy, and design execution.

### Staff Product Designer @ Kinship
Jan 2024 – Jan 2025 | San Francisco Bay Area
-Leading the ongoing redesign of major product features for a premier pet adoption search engine, focusing on advanced search functionality and enhanced user experience.
-Conducting regular user testing and research to drive a data-centered approach in UI/UX enhancements, substantially increasing user engagement and satisfaction.
-Collaborating with marketing, SEO, and engineering teams to integrate SEO best practices and refine content strategy, boosting the visibility and effectiveness of the platform.

### Senior Product Design Lead @ Kinship
Jan 2021 – Jan 2023 | San Francisco Bay Area
-Directed the complete overhaul of a 20-year-old product’s brand identity and strategy, enhancing functionality across diverse user flows for adopters, private pet owners, and administrative users.
-Led the design of a pivotal product feature – incorporating a payment step in the onboarding process for private owners rehoming their pets, which significantly doubled revenue from $1 million to $2 million.
-Developed and implemented a comprehensive design system using Figma, which included style guides and libraries for illustrations and assets, standardizing design processes across teams.
-Engaged in daily collaborations with product, engineering, marketing, SEO, and design teams, facilitating cross-functional alignment and innovative solution development.

### Senior Visual Designer and Product Design Lead @ Adopt-a-Pet.com
Jan 2018 – Jan 2021 | San Francisco Bay Area
-Spearheaded the design of SEO-optimized breed pages, successfully achieving a 20% increase in web traffic by enhancing user engagement and content discoverability.
-Developed and launched a new brand identity and design system, aligning visual elements across platforms to ensure cohesive brand communications and user experience.
-Integrated Agile and Scrum methodologies within the product and engineering teams, optimizing project execution and encouraging iterative feedback to drive product enhancements.

### Design Lead & Product Manager @ ViewFind
Jan 2014 – Jan 2017 | San Francisco Bay Area
-Spearheaded the strategy and design of a responsive web platform from MVP to subsequent iterations, and established the brand identity.
-Managed end-to-end product cycles, including responsive web design, branding, collateral creation, and support for iOS and Android app design.
-Acted as a product management leader, orchestrating product roadmapping, leading scrums, and serving as the principal liaison among the development team, editorial team, and upper management.

### Co-Founder & Visual Designer @ J(2)
Jan 2013 – Jan 2017
Co-founded a design firm, delivering comprehensive design solutions across various sectors, including brand and collateral design, responsive web design, and project management.

### Graphic Designer @ RadicalMedia
Jan 2012 – Jan 2013 | New York, New York, United States
-Provided art direction and production services, specializing in pitchbook design, graphic design, and presentation creation using a suite of design tools.
-Clients included high-profile brands like Chipotle, MTV, and Mt. Gay Rum.

### Production Artist @ Avon
Jan 2012 – Jan 2013 | New York, New York, United States
Art direction and production, Photoshop retouching and compositing, style guides, moodboard and swipe compilation.


## Education
### B.A. in Visual Communication Studies
University of Michigan

### Web UX/UI & Graphic Design
Shillington


## Contact & Social
- LinkedIn: https://linkedin.com/in/jensiming

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Source: https://flows.cv/jenniferzhao
JSON Resume: https://flows.cv/jenniferzhao/resume.json
Last updated: 2026-04-13