⛴ — Helped launch and scale Flow's marketing product to reach active utilization with 2M products localized, driving 4.5M site visits, 5,200+ orders, and $1.6M attributed revenue for early users within 1 year of launch.

⛴ — Designed scalable workflows for 3rd-party integrations with major marketing platforms including Google, Facebook, and Criteo to enable automation of product feed localization, real-time syncing, and usage tracking.

⛴ — Contributed to product strategy and end-to-end product development, with our team’s latest collaboration workflows, including user research, feedback iterations, and quality reviews, serving as the template models for the company.

⛴ — Initiated a product architecture project to re-evaluate product mental model based on user feedback and designed an alternative product structure. Greatly impacted our product roadmap and accelerated Flow’s shift to becoming an even more consumer-focused enterprise software product.

⛴ — Led the refresh of Flow’s Design System. Championed and overlooked our transition from Sketch to Figma, redesigned the hierarchy of our design system, and revamped the functions and forms of our key components.

⛴ — Designed order fulfillment workflows based on in-warehouse user observations and interviews. Significantly improved Flow’s client integration speed by removing the typical WMF integration blocker.

⛴ — Spearheaded time-sensitive product builds — from designing comprehensive features to modularizing scope to enable shipping 1st release within 1 sprint. Immediate adoption by our largest client, with a 37% increased conversion result.

⛴ — Identified, designed, and shipped critical feature improvements with low effort and high impact, to offer more delightful user experiences, enable long-term product scalability, and empower both novice and power users.

Developed and ran product strategies on Amazon to successfully sell over 15K units with 16% repeat customers. Redesigned post-sale customer experience which grew review rate to 14%.

Partnered with fabric houses, vendors, and manufacturers to produce specialty-fabric dresses and artisan-made leather sandals. Iterated on initiatives including online and offline events, influencer partnerships, ad channel strategies, and e-commerce UX/UI tests.