# Jenny Cheng > Lead Product Designer Location: New York, New York, United States Profile: https://flows.cv/jennycheng Senior product designer experienced in leading projects building enterprise software. Designed and launched large scope products that drove significant revenue growth for both the users and the business. ## Work Experience ### Lead Product Designer @ Dropbox Jan 2021 – Present | New York, United States ### Senior Product Designer @ Flow Commerce (acquired by Global-e) Jan 2019 – Jan 2021 | New York, United States ⛴ — Helped launch and scale Flow's marketing product to reach active utilization with 2M products localized, driving 4.5M site visits, 5,200+ orders, and $1.6M attributed revenue for early users within 1 year of launch. ⛴ — Designed scalable workflows for 3rd-party integrations with major marketing platforms including Google, Facebook, and Criteo to enable automation of product feed localization, real-time syncing, and usage tracking. ⛴ — Contributed to product strategy and end-to-end product development, with our team’s latest collaboration workflows, including user research, feedback iterations, and quality reviews, serving as the template models for the company. ⛴ — Initiated a product architecture project to re-evaluate product mental model based on user feedback and designed an alternative product structure. Greatly impacted our product roadmap and accelerated Flow’s shift to becoming an even more consumer-focused enterprise software product. ⛴ — Led the refresh of Flow’s Design System. Championed and overlooked our transition from Sketch to Figma, redesigned the hierarchy of our design system, and revamped the functions and forms of our key components. ### Product Designer @ Flow Commerce (acquired by Global-e) Jan 2017 – Jan 2019 | New York, United States ⛴ — Designed order fulfillment workflows based on in-warehouse user observations and interviews. Significantly improved Flow’s client integration speed by removing the typical WMF integration blocker. ⛴ — Spearheaded time-sensitive product builds — from designing comprehensive features to modularizing scope to enable shipping 1st release within 1 sprint. Immediate adoption by our largest client, with a 37% increased conversion result. ⛴ — Identified, designed, and shipped critical feature improvements with low effort and high impact, to offer more delightful user experiences, enable long-term product scalability, and empower both novice and power users. ### Co-Founder @ Homier Jan 2015 – Jan 2017 | Greater New York City Area Developed and ran product strategies on Amazon to successfully sell over 15K units with 16% repeat customers. Redesigned post-sale customer experience which grew review rate to 14%. ### Founder @ Jenny Cheng E-Commerce Brand Jan 2013 – Jan 2015 | San Francisco Bay Area Partnered with fabric houses, vendors, and manufacturers to produce specialty-fabric dresses and artisan-made leather sandals. Iterated on initiatives including online and offline events, influencer partnerships, ad channel strategies, and e-commerce UX/UI tests. ### Senior Financial Analyst @ Ann Taylor Jan 2012 – Jan 2013 | Greater New York City Area Responsible for financial reporting, KPI dashboards, and benchmark analysis for all departments in the Ann Taylor brand. ### Investment Banking Analyst @ RBC Capital Markets Jan 2010 – Jan 2012 | San Francisco Bay Area Assisted companies in their initial public offering and merger processes, and provided strategies for capital structure scenarios. ## Education ### B.S. in Business Administration University of California, Berkeley, Haas School of Business ### Advanced Software Engineering Immersive Hack Reactor ### Graphic Design and User Interface Immersive Shillington ## Contact & Social - LinkedIn: https://linkedin.com/in/jennyxcheng - Portfolio: https://jennycheng.com --- Source: https://flows.cv/jennycheng JSON Resume: https://flows.cv/jennycheng/resume.json Last updated: 2026-03-31