Geo Search & Explore Team

Geo Developer Team

• Designed end-to-end flows and experiences that are simple

• Helped build client's brand identity with logo and brand story update

• Created micro interaction animations

• End to end product design (wireframe, mockup, prototype)

• Worked closely with client and design team to create product design (user flow, wireframes, mockups, prototypes)

• Extended rebranding to encompass new areas for client, making it scalable

Designed for clients from various industries, working with UX designers and developers. Created user-friendly web concepts through creative research, brand strategy, optimizing wireframes. Worked with multiple client projects at any given time.

Deliverables:

Concepts, creative research, moodboards, style & branded guideline, wireframing, design strategy, logo design, marketing material

Worked closely with UX designer and client to create a delivery app. Had weekly design meetings for brand concept, creating brand guidelines, constructing wireframes. Created prototypes to conduct user testing for an effortless user experience.

Deliverables:

Design research, branded style guide, wireframing, moodboard, logo design, user testing, InVision prototype

Worked with digital marketing specialist to deliver promotional materials for the launch of new residential units. Created design assets across a wide range of print (letter, A3, 4A0) and digital formats.

Deliverables:

Brand identity design, moodboard, print design (brochure, window wrapping, map leaflet), digital assets for wordpress template

Collaborated with in-house UX designer and digital marketer to kickstart branding for the launch of app extension "ThaliMe". Created a three-month ad campaign with social media plan and accompanying visual designs.

Deliverables:

Social Media plan (social post schedule, post designs), changes to make on app based on user testing, marketing collateral (email marketing, facebook ad)

Worked with UX designers and web developers to create a web page for a local bean-to-bar cafe. Revamped branding and created branded guides for future improvements to the site. Optimized screens for mobile responsiveness.

Deliverables:

Creative research, mood board & style guide, rebranded logo,branded UI elements, responsive (desktop to mobile) wireframes, user testing with prototype

Designed user-centric interface and app concepts for a fitness app geared toward plus-size women. Helped create a voice that speaks to the target and branding that lines up with the values of creating a positive and active community.

Deliverables:

Competitor research, creative direction (mood board, design inception), comprehensive wireframes, branded UI elements, interactive iOS prototype in InVision, style guide for handoffs to developers

Created an inbound marketing strategy based on buyer persona

Developed content, promotional strategy and lead capturing for each stage of the sales funnel

Developed a marketing proposal for a campaign launch for a new social app. Report included social media, events and monetization strategy for three months that would make the app stand out against competition.

Deliverables:

• Competitor analysis

• Promotional video

• Audits (website, social media, SEO)

• Blog strategy incorporating Wordpress

• Social Media Calendar

Developed a content strategy including blog and social media posts

Devised an email marketing campaign with retention and remarketing strategy

Prepare invoices, reports, memos, letters, financial statements and other documents, using word processing, spreadsheets and/or presentation software.

The first line of contact with each client, developing strong communication skills.

Co-ordinate and schedule executives’ meetings and events including: agenda development and distribution, reservation of meeting rooms and preparation of supporting documents.

Tailored each experience with customers by determining their needs and engaging with them by providing product knowledge.

Consistently met sales targets of $300+ an hour.

Handled customer objections through suggestions and offering product benefits.

Supervised aquatic facility and handled the needs of patrons, children and parents in sometimes difficult situations.

Ensured safety of all patrons, requiring constant vigilance.

Designed and delivered swimming lessons for patrons of every age and skill level with a variety of games, fitness drills and activities.

Managed a team of 4 salespeople. Developed and implemented training procedures.

Consistently met and exceeded Management sales criteria by 30%.

Handled a wide range of customer preferences across a broad spectrum of lifestyles