San Francisco, California, United States
Led end-to-end UX across three product pods during a period of reduced UX capacity, independently prioritizing work across web and mobile.
Drove major retention and discovery initiatives, including Keen Rewards, Ratings & Reviews, My Lists, and Chat Re-Architecture.
Improved advisor discovery and matching through a redesigned Advisor Detail Page and Ratings & Reviews experience, including AI-powered search and summaries, enhanced sorting, rating histograms, upvotes, and refreshed imagery and typography.
Designed a new Keen Rewards system, including a rewards dashboard, tier-point visualization, campaign visuals, and reward deductions across chat and call summaries.
Designed and launched My Lists, enabling users to personalize their homepage and organize favorite advisors.
Led Chat Re-Architecture, facilitating a cross-functional workshop and delivering approved designs on an accelerated timeline, including an advanced Lottie animation as a moment of delight.