Led end-to-end UX across three product pods during a period of reduced UX capacity, independently prioritizing work across web and mobile.

Drove major retention and discovery initiatives, including Keen Rewards, Ratings & Reviews, My Lists, and Chat Re-Architecture.

Improved advisor discovery and matching through a redesigned Advisor Detail Page and Ratings & Reviews experience, including AI-powered search and summaries, enhanced sorting, rating histograms, upvotes, and refreshed imagery and typography.

Designed a new Keen Rewards system, including a rewards dashboard, tier-point visualization, campaign visuals, and reward deductions across chat and call summaries.

Designed and launched My Lists, enabling users to personalize their homepage and organize favorite advisors.

Led Chat Re-Architecture, facilitating a cross-functional workshop and delivering approved designs on an accelerated timeline, including an advanced Lottie animation as a moment of delight.

Shipped two product updates in four weeks to improve CRM usability.

Built a Figma design library and led early discovery for upcoming projects.

Conducted 30 user interviews to define personas and guide product strategy.

Designed the end-to-end iOS app for a cardiovascular wearable.

Led usability testing and designed the company website in Webflow.

Led UX for an AI-driven MVP, shaping feature direction through research and testing.

Managed design-engineering collaboration and delivered production-ready designs.

Designed affordable housing proposals from schematic design through construction drawings.

Coordinated with engineers, developers, contractors, and consultants on multifamily housing.