• Designed and evolved complex, high-trust workflows across multiple product areas within a regulated legal domain, improving clarity in compliance-driven user journeys and decision flows.

• Contributed to the RocketDocument API, translating intricate document logic into scalable user experiences that supported a strategic Adobe partnership.

• Shaped experience design for Rocket Tax, including work supporting the Taxfyle partnership, simplifying multi-step workflows and reducing friction during high-stakes customer interactions.

• Applied user research, usability testing, and product data to surface usability risks and edge cases early, strengthening product decisions and reducing downstream rework.

• Strengthened release readiness by clarifying acceptance criteria, documenting expected behaviors and edge cases during UAT, and aligning cross-functional teams prior to launch.

• Stepped into ambiguous initiatives to clarify workflows, constraints, and user impact before development, helping teams move forward with greater clarity and confidence.

Designed mockups and interactive prototypes for a nonprofit mobile app that promoted access to clean water. The app functioned as both a water intake tracker and a tool for raising awareness, encouraging user engagement through simple, motivating interactions.

Conducted competitor and market analysis of health and habit-tracking apps to identify usability gaps and effective patterns, using those insights to refine flows, interactions, and overall experience.

Designed and led end-to-end product experiences across B2B and B2C platforms. This included the first food donation and waste-tracking system for business partners—supporting a $1M partnership with The Cheesecake Factory—as well as a consumer-facing app that helped nonprofits manage and track donations more effectively.

Led research and design for internal and external logistics tools, beginning with a standalone internal platform and later evolving it to incorporate a DoorDash integration to support donation pickup and delivery workflows. The work involved balancing real-world operational constraints with usability across multiple user types as the system scaled.

Established and applied user research practices—such as interviews, usability testing, and competitive analysis—to validate features, surface gaps, and guide iteration. Insights from this work directly informed product direction and experience improvements.

Partnered closely with executives, product, and engineering to shape UX strategy across web and mobile. Regularly presented design work to leadership and investors, contributing to successful annual fundraising efforts.

Developed and executed social media and email marketing campaigns for clients in Boston and Hong Kong, creating visual and written collateral tailored to different audiences and markets. The work emphasized clarity, brand consistency, and effective communication across channels.

Designed and laid out ebooks for an e-commerce optimization platform, translating complex concepts into clear, well-structured content.

Used tools such as Adobe Photoshop, Hootsuite, and Mailchimp to design assets, manage campaigns, and support ongoing iteration.