Joined as an early founding hire, working closely with leadership in driving product definition and execution of Aster, a conversational AI agent that supports customers from daily planning to agentic task execution. Backed by SK Telecom, we work cross-functionally across US and South Korea. Drove unified agent architecture that achieved double-digit increase in user retention rate while improving LLM quality through user-focused evaluation frameworks and improved prompt engineering guidelines.

Built research organization from 0 to 22 members and drove Grammarly's generative AI product from concept to launch, partnering with C-suite on product strategy and AI product roadmap. Led Jobs-to-Be-Done foundational segmentation shaping expansion across enterprise and consumer segments. Transforming marketing messaging, informing new product lines, and establishing measurement frameworks through executive metrics reviews.

Led 18 researchers informing product roadmaps and key opportunity areas for ride-share product lines across Rider, Driver, Marketplace, Uber Pool, Bikes/Scooters and Uber Business. Directed research initiatives that drove increase in multi-product adoption and feature discovery. Co-led pickup experience redesign reducing friction and accelerated delivery by 35% through scalable research operations.

Managed cross-functional team of 10 (design, research, content) driving rapid execution of COVID response products—coordinating stakeholders to ship mask verification, safety checklists, and rider education in the area of Rides Foundation, Trust & Safety.

Hired and built a team of researchers on the study of human and computational aspects of Uber’s Marketplace team. Product areas included: pricing, intelligent matching, Shared Rides, promotions, incentives and subscriptions. Led efforts that drove new fare components, subscription strategies, incentive structures, and new product offerings.