Established foundational information architecture and adoption strategy for a 0-1 internal message creation product. Led UX and content design for creation of scaleable templates for Atlassian.com’s Team Playbook and design for internal MVP messaging product via information architecture and Replit.

Created messaging content guidelines and frameworks to integrate into a 0-1 company-wide product.

Trained AI agents for compliance of messaging content guidelines and automating day-to-day tasks and workflow.

Led Content Design by representing the disciple as a product lead, mentoring other Content Designers and designing and delivering product flows, new features, in-product language, content frameworks, navigation, product naming and more, for both mobile and desktop experiences. Collaborated with product teams from roadmap ideation and product lead buy-in to strategy, execution and shipping. Trained Meta's LLM and developed the foundational heuristics for the quality control model.

Led the design and established standards for innovative experiences such as the Wells Fargo Amazon Alexa Skill and chatbot experience. Collaborated with product teams in requirements and execution while educating them about the new technology. Partnered with legal teams to adhere to FDIC.