# Jenny Lou Bement > Content Design Lead Location: Oakland, California, United States Profile: https://flows.cv/jennyloubement I'm a Content Design Lead specializing in systems thinking and intuitive user experiences. My favorite pastime is being challenged to solve complex problems with scalable systems, preferably on 0-1 projects. Things that I love: Horizontal collaboration across multiple teams and orgs Pioneering 0-1 products Leading foundational Content Design Developing scaleable strategies for iterative feature launches Mentoring others Burritos ## Work Experience ### Senior Content Designer @ Atlassian Jan 2025 – Jan 2026 Established foundational information architecture and adoption strategy for a 0-1 internal message creation product. Led UX and content design for creation of scaleable templates for Atlassian.com’s Team Playbook and design for internal MVP messaging product via information architecture and Replit. Created messaging content guidelines and frameworks to integrate into a 0-1 company-wide product. Trained AI agents for compliance of messaging content guidelines and automating day-to-day tasks and workflow. ### Content Design Lead @ Meta Jan 2023 – Jan 2025 | San Francisco, California, United States Led Content Design by representing the disciple as a product lead, mentoring other Content Designers and designing and delivering product flows, new features, in-product language, content frameworks, navigation, product naming and more, for both mobile and desktop experiences. Collaborated with product teams from roadmap ideation and product lead buy-in to strategy, execution and shipping. Trained Meta's LLM and developed the foundational heuristics for the quality control model. ### Content Design Manager @ Meta Jan 2022 – Jan 2023 | San Francisco Bay Area ### Content Designer @ Meta Jan 2019 – Jan 2022 ### Content Strategist @ Wells Fargo Jan 2017 – Jan 2019 | Charlotte, North Carolina Area Led the design and established standards for innovative experiences such as the Wells Fargo Amazon Alexa Skill and chatbot experience. Collaborated with product teams in requirements and execution while educating them about the new technology. Partnered with legal teams to adhere to FDIC. ### Senior Copywriter @ Red Ventures Jan 2014 – Jan 2017 Created and evolved writing style for proprietary software. Assisted engineers in ideation of new product features. Managed implementation of conversational UX for proprietary software. Taught internal copywriters content strategy for chatbots. Consulted with internal copywriters to create conversation wireframes. Edited chatbot scripting for internal copywriters. Collaborated across position groups to implement conversational UX strategy. Worked alongside UX UI Designer for ideal admin product functionality. Built and maintained bot conversations across businesses. Ideated and executed conversational UX creative testing per demographic segments. Utilized and taught Lean UX process for chatbot conversation optimization. Analyzed data to optimize active chatbot conversations. Strategized new tests to increase specific metrics. Developed internal and external product marketing materials for proprietary software. Maintained multiple projects simultaneously across company partnerships. ### Copywriter @ Red Ventures Jan 2014 – Jan 2015 | Indian Land, SC Researched and analyzed SEO keywords. Ranked specific landing pages and blog posts through SEO writing strategy. Managed content calendar and writers for brand blogs. Ideated blog topics, catering toward specific demographics to promote on social media. Integrated long-tail keywords in topic posts for blog SEO strategy. Optimized various website metrics through creative testing. Rebranded partner websites, including SEO and UX. Wrote UX copy, long-form blog posts, informational copy and marketing copy. Created and executed social media and content marketing strategy for national brands. Collaborated with designers to create holistic UX for website content and accounts. ### SEO Blogger @ WritersDomain.net Jan 2014 – Jan 2015 | Remote Ideated articles based on keywords and industries. Generated copy based on SEO recommendations. ### Co-Founder and Editor in Chief @ Shutter 16 Magazine Jan 2011 – Jan 2015 Organized schedule of article deadlines and publish dates. Delegated assignments and edits to freelance staff. Published finished edits via Wordpress interface. Promoted published articles via social networking. Corresponded with artist management for staff press entry. Built relationships with artist PR and management. Conducted interviews with high profile musicians. Wrote and edited music reviews and web copy for site. ### Columnist @ Creative Loafing Charlotte Jan 2010 – Jan 2014 Contributed weekly live local reviews to the Vibes music blog and CL newsprint Met deadlines set by editor Researched Charlotte’s music scene firsthand Attended local shows Developed relationships with venue owners ## Education ### Bachelor's degrees in English Writing; International Political History Queens University of Charlotte ## Contact & Social - LinkedIn: https://linkedin.com/in/jennyloubement - Portfolio: https://JennyLouBement.com --- Source: https://flows.cv/jennyloubement JSON Resume: https://flows.cv/jennyloubement/resume.json Last updated: 2026-04-13