# Jenny Ta

> Associate UX Director

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/jennyta

I’m a human-centered UX designer with a background in e-commerce, sales, and advertising. I enjoy the challenge of working with a team to uncover creative solutions for complex problems. I strive to create delightful experiences that form meaningful connections between products and consumers. 

Feel free to connect if you want to chat about ux design, e-commerce trends, or tacos.

https://www.thisispattern.com/

## Work Experience
### Associate UX Director @ Pattern
Jan 2022 – Present
I lead UX design at Pattern.

Client list includes: Allbirds, Benefit Cosmetics, Bobbie, Caddis, Elfster, Framebridge, Hanacure, Jeffree Star Cosmetics, Houseplant, JVN Hair, Kate Somerville, Linen Society, Marine Layer, Netflix, Old Navy, Paige, Quay Australia, R.E.M Beauty, Rothy's, Shopify, Terra Outdoor Living, The RealReal, and more.

Check out the Pattern site for our case studies & all the brands we're working with: https://www.thisispattern.com/our-work

### Senior UX Designer @ Pattern
Jan 2019 – Jan 2022 | San Francisco Bay Area

### Senior UX Designer @ Fluid
Jan 2018 – Jan 2019 | San Francisco Bay Area
User experience designer with expertise within the e-comm industry.

- Applied design thinking principles to help improve and redesign user experience across our clients' websites on desktop, tablet, and mobile platforms
- Created sketches, user flows, wireframes, & interactive prototypes
- Conducted user and competitive research to help inform design decisions
- Gather and prioritized requirements based on business and user needs 
- Presented designs to clients and their key stakeholders
- Collaborated with design, engineering, PM, strategy, and analytics teams to create design solutions from start to finish 


Client list included: Torrid, Neutrogena, Hydro Flask, Aqua-Aston Hospitality, Mattress Firm, Bowlero Corp, Yankee Candle Company, and Brooks Brothers

### UX Designer @ Fluid
Jan 2017 – Jan 2018 | San Francisco Bay Area

### Product Designer @ Freelance
Jan 2016 – Jan 2019 | San Francisco Bay Area
Worked with clients to help design products from research to prototype. 

Experience includes: user research, contextual interviews, persona development, task flows, card sorting, lo-fi to hi-fi wireframes, and prototyping

Programs: Sketch, InVision, Principle, Marvel, Adobe CC

### Account Manager @ Spotify
Jan 2015 – Jan 2016 | San Francisco Bay Area
- Managed $1.2MM in ad spend per quarter across 20+ campaigns with 15+ key clients (e.g. Nike, Hulu, Universal Pictures, Adobe, etc.)
- Collaborated with dev, design, and sales teams to provide clients with first-to-market ad opportunities within Spotify
- Retained clients via monthly meetings, upsell & optimization opportunities, and post-campaign reports

### Sales Planner @ Spotify
Jan 2014 – Jan 2015

### Digital Strategist @ OMD USA
Jan 2012 – Jan 2014 | Los Angeles, CA
Client: Apple (TBWA/Media Arts Lab)

- Planned, bought, and negotiated media for US Apple digital display, tablet, and online video campaigns (iPod, iPad, and iPhone)
- Created client recommendation docs, performance dashboards, and weekly competitive research decks


## Education
### Bachelor of Arts - BA in Communication Studies
UCLA


## Contact & Social
- LinkedIn: https://linkedin.com/in/jennyta
- Portfolio: https://www.jennyta.co/

---
Source: https://flows.cv/jennyta
JSON Resume: https://flows.cv/jennyta/resume.json
Last updated: 2026-03-25