Transforming user experiences through innovative product-led growth initiatives, enhancing discovery and engagement throughout the ecosystem platform. Fostering and leading from a design perspective with cross-functional partnerships with marketers, segment teams and leaders, and AI team to deliver impactful, integrated solutions.

Spearheaded multiple teams in defining and launching QuickBooks as a unified platform experience. Championed the design of an optimal navigation system to resolve critical customer and business challenges. Successfully integrated AI agents to showcase automations, contributing to significant revenue increases across shared experience assets such as onboarding, search, and navigation.

Achievements include driving +30% YoY improvement and revenue in activation and growth.

Lead designer for Instrumental Cluster for 2020 Vehicle. Led a team of animators, 3d artists, and a junior designer.

Delivered an 8 month project for an Automotive client. For this project, I led a team of animator, 3d artists, visual designers and worked closely with the ECD and the client's HMI teams to align their automotive experience with the brand. I've also participated in a competitive analysis with the ux team.

Created user journeys, research, storyboards, mood boards, inspiration decks to define the user experience for the In Flight Entertainment for various Airline clients.