# Jen Olive Hong

> Staff Product Designer

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/jenolivehong

Multidisciplinary design leader at the intersection of AI, Platform Systems, and Product-Led Growth.

I work at the core of Intuit’s AI-driven ecosystem, leading teams to build seamless, self-serving customer experiences that drive organic growth. By focusing on the intersection of the platform's systems and user psychology, I help transform our shared ecosystem into a primary vehicle for acquisition and retention. I collaborate across analytics, engineering, GTM, ELM, and segment teams to ensure our product doesn't just solve problems—it sells itself.

I thrive in complex spaces where design creates clarity, whether I’m managing multiple stakeholders from different segments or architecting PLG loops that empower users and drive business value.

So far:
I've created Self-Serve Ecosystems: "Architecting an AI onboarding flow that reduces friction in the user journey, enabling a self-serve model for segment teams that accelerate time-to-value.

Virality & Expansion: Partnering with GTM, Marketing, and Product to design 'aha moments' within the product, driving organic expansion across Intuit’s multi-segment ecosystem.

Data-Informed Iteration: Leading cross-functional teams to leverage product usage data, identifying and removing bottlenecks to optimize the conversion funnel.

## Work Experience
### Staff Product Designer @ Intuit
Jan 2021 – Present | Mountain View, California, United States
Transforming user experiences through innovative product-led growth initiatives, enhancing discovery and engagement throughout the ecosystem platform. Fostering and leading from a design perspective with cross-functional partnerships with marketers, segment teams and leaders, and AI team to deliver impactful, integrated solutions.

Spearheaded multiple teams in defining and launching QuickBooks as a unified platform experience. Championed the design of an optimal navigation system to resolve critical customer and business challenges. Successfully integrated AI agents to showcase automations, contributing to significant revenue increases across shared experience assets such as onboarding, search, and navigation.

### Senior Product Designer @ Intuit
Jan 2016 – Jan 2021 | Mountain view
Achievements include driving +30% YoY improvement and revenue in activation and growth. 
- Redesigned onboarding strategy that brings in $13m YoY through payment and payroll activation
- Reduced homepage load time by 10% for new users and 30% for existing users through redesign.
- Reduced care calls by 50% for customers by redesigning the zero state pages for each center.
- Drive customer growth by 4% by launching One Intuit Account branding across Ecosystem of products.
- Identified business strategy for providing live services, coupled with Saas. Project saw increase in task completion and customer engagement. This initiative started the Expert services that are provided today.

### Senior Visual UI Designer @ Native Design
Jan 2015 – Jan 2016 | San Francisco Bay Area
Lead designer for Instrumental Cluster for 2020 Vehicle. Led a team of animators, 3d artists, and a junior designer.

Delivered an 8 month project for an Automotive client. For this project, I led a team of animator, 3d artists, visual designers and worked closely with the ECD and the client's HMI teams to align their automotive experience with the brand. I've also participated in a competitive analysis with the ux team.

Created user journeys, research, storyboards, mood boards, inspiration decks to define the user experience for the In Flight Entertainment for various Airline clients. 

- Worked closely with team by doing initial on-site research, creating design solutions to provide an increase of revenue for a beverage client.

### Visual Interaction Designer for Front End @ Mark One
Jan 2014 – Jan 2015
- Collaborated with uiux designer and design team to create key user flow and information architecture for both Android and iOs.
- Developed visual language for the app by aligning with company’s design ethos.
- Animated prototypes of transitions, modal, onboarding, etc., in After Effects for mobile experience.
- Worked alongside cross- disciplinary teams (ID, SW, Marketing, Health) to create iterative design solutions.

### Freelance Motion Graphics Designer @ Apple
Jan 2014 – Jan 2015 | Sunnyvale, CA
- Animated Camera UI, Thumbprint Recognition UI, Target Purchase for video content for the iPhone 6/6plus for Apple's 2014 Keynote.
- Created style frames and mood boards for EP and Director for Apple Watch Video Content for Apple's 2014 Keynote. 
- Built concepts with Art Director and animated Video content for Apple 2014 Winter Retail Windows.
- Prepared Indd/Keynote for Design Teams to present to VPs.

### Freelance Title Sequence Designer @ Greenhaus GFX
Jan 2014 – Jan 2014 | Culver City
- Lead designer for the developmental stage for title sequence of the film, "Fury"​ and "Man from UNCLE"​.
- Assisted other designers with the comic illustrations for the film,"Teenage Mutant Ninja Turtles".

### Permalance Designer @ We Are Royale
Jan 2011 – Jan 2014
Developed Motion-Graphics based ads for television and corporate promotion through different mediums.
- Met and discussed with creatives and other designers on how to establish visual approach.
- Drafted concepts & previews for presentation, and making necessary adjustments with the creative team.
- Worked with print team in rendering out elements for logos in Cinema4d.
- Involved in developing content for digital projections for DTV and their corporate office.

Some Clients are Nike, LG, Oreo, DirecTV, Disney Channel, FX, League of Legends, Mcdonalds', Sony, E! Network, Toyota, Hyundai, BET, American Idol, Starbucks, and Target.

### Staff Designer @ Solid
Jan 2010 – Jan 2011
Brainstormed with creatives and other artists on how to establish a visual campaign for clients.
- Drew storyboards with team so that everyone was on the same page with the concept.
- Drafted concepts & previews for presentation to clients.
- Involved in creating experimental typography for music videos.
- Created the visual aesthetics and UI for an IPAD app, "Music Grok."

Some Clients were Microsoft, DirecTV, California Lotto, Visa, Doritos, and Orange Telecommunications.

### Freelance Designer/Animator @ Psyop, ColourMovie, Imaginary Forces, Bl:nd, Preception, and Fulltank Studios
Jan 2008 – Jan 2010
Brainstormed with creatives and other artists on how to establish visuals for client's idea.
- Drew storyboards with team so that everyone was on the same page with the concept.
- Drafted concepts & previews for presentation to clients.
- Collaborated with a wide range of teams - 2 to 15 (Animators, Designers, Creative Directors, Art Directors, Visual Effects Artists, Print Team, Producers, and 3d Artists.)
- Designed for Ad Campaigns, Billboards, TV Network, Commercials, Music Videos, and Film title Sequences.

Some Clients were HBO, HGTV, LifetimeNetwork, NickToons, TBS Network, OWN Network, Walgreens, Kohl's, Nickelodeon, Target, Coca Cola, Hilton, AMC, Dancing with the Stars promos, UFC Branding, Coca Cola, Toyota and more.

### Freelance Designer @ Roger
Jan 2007 – Jan 2010
Helped execute network rebrands and network IDs.
- Designed logos, color developments, presentations, IDs, and elements on deliverable list for networks.
- Drafted concepts and styleframes to help win pitches for several spots.

Some clients were Lifetime Network, Nickelodeon, UFC's Rude Awakening, Coca Cola, Toyota's Prius, OWN Network, TBS Rebrand, Dancing with the Stars Promo, and HGTV.

### Intern Designer @ Fulltank Studio
Jan 2007 – Jan 2008
Fulltank was the first motion graphics studio I've had the opportunity to intern at. I was given many opportunities to develop concepts and communicate them through styleframes for several different pitches. I've also drawn cell animations to support the cell animators for various projects. Being able to intern under other talented directors was an amazing experience and I thank Fulltank for providing the building blocks to my motion graphics design career.

Some clients were Microsoft Zune, MTV, and CMT.

### Student @ Otis College of Art and Design
Jan 2004 – Jan 2008


## Education
### Bachelor of Arts (BA) in Digital Communication and Media/Multimedia
Otis College of Art and Design

### Fine/Studio Arts in General
Orange County High School of the Arts


## Contact & Social
- LinkedIn: https://linkedin.com/in/jen-olive-hong
- Website: http://www.jenolivehong.com

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Source: https://flows.cv/jenolivehong
JSON Resume: https://flows.cv/jenolivehong/resume.json
Last updated: 2026-02-23