Design leader shaping AI-powered product systems for growth and monetization at scale. Design Lead Manager for Feed Monetization at Instagram. Previously Staff Product Designer at Meta Superintelligence Labs, defining AI search and personalization.

2025 — NowMetaDesign Lead Manager @ Instagram

2025 — Now

New York City Metropolitan Area

Feed Ads & Monetization

2023 — 2025MetaStaff Product Designer @ Meta Superintelligence Labs

2023 — 2025

Menlo Park, California, United States

2025: Meta Superintelligence Labs - AI Search & Personalization

2023-25: Meta.com - AI Glasses & Wearables Growth; Cross-Meta Experiences

2021 — 2023MetaSenior Product Designer @ Growth

2021 — 2023

Menlo Park, California, United States

Accounts & Identity

2020 — 2021ScotiabankProduct Design Manager

2020 — 2021

Toronto, Ontario, Canada

Managed team of 5 across Trading & Investing, Chat and Search & Help, reporting directly to Head of Design.

Directed 0-1 design of Trading app in a critical launch.

Shaped design team processes and hiring pipelines as part of design leadership team, increasing delivery speed and quality across multiple product streams.

2017 — 2020ScotiabankSenior Product Designer

2017 — 2020

Toronto, Ontario, Canada

Led design for Search & Help experience, pivotal to Scotiabank’s new daily banking app, which launched to become Canada’s top-rated financial app in 2019.

Piloted natural language processing chatbot and voice prototypes for off-platform banking, pioneering the bank’s conversational AI strategy and laying the groundwork for Scotiabank’s award-winning chatbot platform.

Designed and curated AI Futures exhibit to guide executive decision-making; co-authored report on meaningful interactions in financial services.

Work featured in:

2019 RGD Accessibility Handbook (Help Centre)

Apple's App Store (as part of the Scotia app)