# Jeoffrey Batangan > Senior Product Designer — Designing healthcare experiences for 4.6M+ patients (Patient apps, clinical tools, enterprise systems) • View work at designbyjeoffrey.online Location: Alameda, California, United States Profile: https://flows.cv/jeoffrey Senior product designer with 10+ years of experience and work that touches 4.6M+ patients across patient apps, clinical tools, and enterprise systems. I simplify complex workflows, design for behavior change, and build scalable systems with cross-functional teams. I use AI as a thought partner to generate options fast so I can focus on the hardest product and design calls. My philosophy is velocity with wisdom—ship fast when patients are waiting, slow down when safety or trust are on the line. ## Work Experience ### Senior Product Designer @ Kaiser Permanente Jan 2022 – Present | Oakland, California, United States Led a full-scale redesign of the "My Doctor Online" and "MyKPMeds" mobile apps from legacy flows, owning the experience from discovery through delivery. Collaborated with PMs and engineers to define MVP scope, prioritize features, and align redesigns with business and patient needs. Identified usability friction in refill workflows and redesigned task flows, contributing to a sustained 4.9-star app rating. ### Product Designer @ New American Funding Jan 2020 – Jan 2022 | Tustin, California, United States Led a full redesign of the mortgage onboarding and credit pre-approval experience, simplifying legacy workflows and improving user engagement. Partnered with product and marketing teams to conduct A/B tests, integrate real-time feedback, and improve mobile-first flows. Simplified data-heavy forms into modular, responsive layouts aligned with accessibility and brand standards. ### Lead Product Designer @ THREAD Jan 2019 – Jan 2020 | Tustin, CA Spearheaded the redesign of a decentralized clinical trial platform, creating participant and sponsor-facing workflows from the ground up. Introduced scalable mobile-first design patterns for patient diaries, device tracking, and clinician portals. Contributed to a white-label design system supporting multi-brand clinical studies and HIPAA compliance. Integrated Apple Health and FitKit APIs for real-time patient monitoring. ### UX/UI Designer & Web Developer @ Experian Jan 2017 – Jan 2019 | Costa Mesa, CA Led redesign of Text2Credit platform to improve pre-approval flow and reduce form abandonment. Partnered with engineers to implement reusable UI components and mobile-first design principles. ### Mobile Visual Designer @ Kaiser Permanente Jan 2015 – Jan 2017 | Oakland, CA Contributed to redesigns of appointment scheduling and lab result features. Applied internal mobile design standards and supported user testing feedback loops. ### Lead Mobile UX/UI Designer @ Fronto Mobile Labs Jan 2014 – Jan 2015 | San Francisco Bay Area Led UX overhaul of Android lock screen app used by 2M+ users. Conducted A/B testing to refine engagement models and improve retention. ### UX/UI Designer @ LeadQual, LLC Jan 2012 – Jan 2014 | Emeryville • Pioneered optimization strategies for user experiences by designing and refining user interfaces for the company's digital platforms, leading to an 18% improvement in user engagement metrics. • Ensured designs met user needs and development feasibility by collaborating closely with the development team. ### Graphic Design Intern (Multidisciplinary) @ France Telecom - Orange Silicon Valley Jan 2011 – Jan 2012 | San Francisco As part of the Knowledge Transfer team at France Telecom - Orange Silicon Valley, I was involved in a variety of innovation projects in different capacities, ranging from support roles to generating assets including video production, graphic design, writing/editing, website creation/management, email marketing, creative research, branding to event production. Portfolio Work Featured @ Coroflot.com on August 21, 2013 ### UX Design Intern @ Ask.com Partner Network, LLC Jan 2011 – Jan 2011 | Oakland I designed toolbars, icons, landing pages, and offer pages using Adobe Creative Suite 5. I also designed a brand identity for Engineering Services Team to boost morale and designed toolbar mockups for APN Clientele. I provided live action mockups of landing and offer pages to test user interactivity and fulfilled project deadlines with a one-day turnaround for feedback and usability testing. APN Clients: Rovio Angry Birds, Groupon, Living Social, Gilt City, EA Pogo, Alawar, Xfire, Michael Strahan, Widdit, Open Subtitles, Hulu, My Coupons, Applifier, Youda Games and Mixpad Audio Mixer. ### Research Assistant @ Design Center for Global Needs Jan 2009 – Jan 2011 I coordinated with Archival Director regarding scheduling or resource problems affecting timely completion of assigned projects and communicated orally and in writing daily progress, findings, and framework concerns. I analyzed tasks using Excel and other appropriate software. I prepared and labeled files for analysis and archiving. I maintained communication with project team using e-mail and team meetings as needed and assisted in other tasks at the discretion of Archival Director. ### Graphic Designer / Technical Writer @ Grounds Department Jan 2010 – Jan 2011 As Graphic Designer for the Grounds Department, I supported projects managers with visual aids via print, digital and web compositions. Assets designed were powerpoint/keynote slides, project logos, information cards and signage. As Technical Writer, I composed a comprehensive technical manual for central water management at San Francisco State University. This vital asset will be used in emergencies plus improving pipeline structures. My time here expanded my capabilities for project management, data entry and creative research. ### Graphic Design Intern @ Bleu Marketing Solutions Jan 2010 – Jan 2010 At Bleu Marketing Solutions, I designed business collateral for novelty projects by way of graphic and web design. I analyzed marketable brand identities and developed various web assets for local business sites using Flash, Dreamweaver and a snippet of PHP. Business collateral such as flyers, signage, logos, web sites were produced through creative research. ### Page Designer @ Golden Gate [X]press Jan 2009 – Jan 2009 As page designer for the acquainted [X]press, I marked copy to indicate and corrected errors in type, arrangement, grammar, punctuation, or spelling, using standard printers' marks and Adobe InDesign. I also routed proofs with marked corrections to editor for correction and/or reprinting and measured dimensions, spacing, and positioning of page elements (copy and illustrations) in order to verify conformance to style guidelines. ### Student Graphic Designer @ Community Arts Design Studio Jan 2009 – Jan 2009 | Bayview/Hunter's Point At the Community Arts Design Studio, my unit designed the business assets of vintage Powell's Soul Food Restaurant. I inquired of surrounding competitors in Bayview Hunter's point in order to aid the design direction that would coalesce this 1970's restaurant to this day's "du jour" aesthetic. Thus producing a distinct modish brand identity, crisp business cards, a token in-house menu accompanied with a chic, cut-rate take-out menu. ## Education ### Bachelor of Science in Visual Communication Design San Francisco State University ## Contact & Social - LinkedIn: https://linkedin.com/in/jeoffreybatangan - Portfolio: https://designbyjeoffrey.online --- Source: https://flows.cv/jeoffrey JSON Resume: https://flows.cv/jeoffrey/resume.json Last updated: 2026-04-13