Led design strategy for top-priority marketplace and onboarding experiences, working directly with C-level stakeholders to simplify class discovery, improve conversion, and scale product systems. Delivered high-impact user flows that balanced experimentation with long-term infrastructure, driving measurable gains in engagement and retention.

Redesigned core classroom collaboration tools and student workflows in a live whiteboarding environment. Partnered with product and engineering to revamp IA, create a scalable design system, and run continuous user testing with educators - leading to improved classroom adoption, product stability, and retention across K–12.

Owned the content creation platform from concept through delivery. Led initiatives that aligned C-level vision with educator needs, streamlining the content lifecycle and reducing production costs by one-third. Introduced scalable workflows that improved internal efficiency and user satisfaction, while maintaining pedagogical integrity.