# Jeremy Aviles > Product Designer | Expert in UX/UI & Visual Design | Increased lead generation by 30% through responsive web solutions at FH Group International Inc. Location: Jersey City, New Jersey, United States Profile: https://flows.cv/jeremyaviles I’ve always believed that great design is about more than just aesthetics; it’s about solving problems and creating meaningful experiences. With a strong foundation in graphic design and a Master’s degree in User Experience Design from Rutgers University, I’ve spent over a decade honing my craft across various industries—from product packaging to digital interfaces. My journey has taken me from creating eye-catching brochures for real estate to leading innovative projects at companies like FH Group International and SouthState Bank. At FH Group International, I spearheaded the redesign of our Custom seat cover Hub. This project didn’t just enhance our visual appeal; it resulted in a significant boost in lead generation and conversion rates—something I’m incredibly proud of! Similarly, during my time as a UX Designer at SouthState Bank, I utilized both quantitative and qualitative data to inform my designs. Collaborating closely with product managers and engineers allowed me to create intuitive solutions that truly met user needs. My experience at A.P.C. was another highlight where I contributed to a 10% increase in sales through engaging app experiences. It’s moments like these that fuel my passion for design—I love seeing how thoughtful visuals can drive real results! Whether it’s through typography choices or color palettes, I strive to create designs that not only look good but also resonate deeply with users. Outside of work, I enjoy staying connected to the creative community through freelance projects where I've tackled everything from logos to promotional videos. One memorable project was helping establish the branding for Planet Classroom—a platform focused on education technology—which allowed me to blend creativity with purpose. If you’re looking for someone who is passionate about crafting user-centered designs or if you want to discuss innovative ideas in product design, feel free to reach out! Let’s connect over email—I’d love to chat! Skills: User Experience Design | Graphic Design | Visual Design | Prototyping | User Research | Branding | Responsive Design | Interaction Design ## Work Experience ### Product Designer | UI/UX Design, Responsive Web Design, Brand Strategy @ FH Group International, Inc Jan 2019 – Present | New Jersey Key accomplishments include: * Spearheaded the redesign of the Custom Seat Cover Hub, resulting in a 30% increase in lead generation across marketplaces and a 25% boost in overall conversion rates within six months. * Led the development of iOS and responsive web designs for debt consolidation services, enhancing user experience and increasing user engagement by 40% during the initial launch phase. * Contributed to a dedicated task force that successfully redefined the company brand identity, exploring multiple concepts that elevated the overall design system by integrating modern aesthetics. * Established comprehensive animation guidelines and defined microinteractions for user interfaces, improving user satisfaction scores by 20% based on post-launch feedback surveys. Skills: Product Design, UI/UX Design, Responsive Web Design, Brand Strategy, Animation Guidelines ### UX Designer | User Research, Prototyping, and Interaction Design @ SouthState Bank Jan 2023 – Jan 2024 Key accomplishments include: * Conducted extensive user research utilizing both quantitative and qualitative data, leading to a 30% increase in user satisfaction scores across web and mobile platforms within eight months. * Designed intuitive information architecture and interaction flows for web applications, enhancing usability by reducing user task completion time by 25%. * Created high-fidelity prototypes that incorporated stakeholder feedback, resulting in a streamlined design process that cut down iteration time by 40%. * Collaborated closely with product managers and engineers to define product requirements, ensuring alignment with business goals while maintaining a user-centered approach throughout the development lifecycle. * Led usability testing sessions that provided actionable insights, directly informing design decisions that improved overall product effectiveness. Skills: User Research, Prototyping, Information Architecture, Interaction Design, Visual Design ### Visual Designer | UI/UX Design, Typography Expertise, and Sales Optimization @ A.P.C Jan 2022 – Jan 2023 Key accomplishments include: * Crafted engaging app experiences that directly contributed to a 10% increase in sales by enhancing user interaction and satisfaction through innovative design solutions tailored for the target audience. * Developed high-quality visual designs that effectively balanced aesthetics with functionality, ensuring seamless user experiences across various platforms while adhering to brand guidelines and best practices. * Utilized advanced typography techniques and color theory to create visually appealing interfaces that improved user engagement metrics by over 15%, resulting in higher retention rates for the app. * Collaborated with cross-functional teams to gather insights and feedback that informed design iterations, leading to a more cohesive product vision and enhanced overall user experience. Skills: Visual Design, UI/UX Design, Typography, Color Theory, User Engagement. ### Graphic Designer | Visual Identity Development, Strategic Design Solutions, Team Collaboration @ BlueVoyant Jan 2020 – Jan 2021 Key accomplishments include: * Transformed outdated graphic assets into modern visuals that enhanced brand perception, demonstrating design adaptability and significantly improving the overall visual identity for BlueVoyant. * Ensured strict compliance with updated branding guidelines, leading to a cohesive visual identity that positively impacted marketing efforts and increased brand recognition across various platforms. * Collaborated with cross-functional teams to translate diverse inputs into effective design solutions, driving strategic initiatives that aligned with company goals and objectives. * Developed engaging visuals that supported BlueVoyant’s mission of promoting positive security outcomes, contributing to a more impactful customer experience through well-crafted design elements. Skills: Graphic Design, Visual Identity Development, Team Collaboration ### Graphic Designer | Print Media Development, Branding, and Marketing Collateral Creation @ Weichert, Realtors Jan 2016 – Jan 2017 | Jersey City Key accomplishments include: * Designed over 20 unique brochures and flyers that effectively communicated property listings and boosted client inquiries by enhancing visual appeal and information clarity. * Developed targeted email blast campaigns which significantly increased engagement rates with potential clients by 30%, improving overall brand awareness in the local market. * Created professional business cards that reinforced brand identity for over 50 agents, contributing to a cohesive marketing strategy across the organization. * Collaborated with real estate agents to ensure all marketing materials aligned with branding guidelines while meeting tight deadlines for promotional events. Skills: Graphic Design, Print Media Development, Branding Strategy ### Graphic Designer | Branding, Multi-Industry Campaigns, and Visual Identity Development @ Mosaic Strategies Group Jan 2016 – Jan 2017 | New Jersey Key accomplishments include: * Developed compelling graphic designs for political campaigns that increased voter engagement by 30%, enhancing the overall effectiveness of campaign materials across multiple platforms. * Created visual assets for medical communications that improved patient outreach by 25%, ensuring clarity and professionalism in sensitive messaging. * Collaborated with cross-functional teams to produce marketing collateral for union organizations, resulting in a 40% increase in membership inquiries through effective branding strategies. * Adapted design concepts to fit diverse industries, demonstrating flexibility and creativity that led to consistently positive feedback from clients across multiple sectors. Skills: Graphic Design, Branding Strategy, Multi-Industry Collaboration, Adobe Creative Suite ### Graphic Designer | Branding, Logo Design, and Website Development @ Planet Classroom Jan 2012 – Jan 2013 | New York, New York Key accomplishments include: * Developed a comprehensive branding strategy for Planet Classroom that enhanced the overall visual identity of the platform, contributing to increased user engagement and recognition in the educational sector. * Successfully designed the logo for Planet Classroom, ensuring it effectively communicated the mission of exploring technology's impact on education while appealing to a diverse audience. * Collaborated with multidisciplinary teams to create a user-friendly website that improved navigation and accessibility, leading to positive feedback from users regarding their experience on the platform. * Implemented design revisions based on user feedback, resulting in a more cohesive look and feel across all digital assets that strengthened brand consistency. Skills: Branding Strategies, Logo Design, Website Development ### Freelance Graphic Designer | Branding, Visual Communication, and Digital Media @ Freelance Design; Self-employed Jan 2010 – Jan 2011 Key accomplishments include: * Developed over 30 unique branding solutions for diverse clients, enhancing their market presence through tailored logos and promotional materials that resonated with target audiences. * Designed responsive websites that improved user engagement by 25%, ensuring seamless navigation and an appealing aesthetic across all devices. * Created visually compelling business cards and banners that effectively communicated brand messages, contributing to a 15% increase in client inquiries for several businesses. * Produced promotional videos that showcased client products creatively, leading to a significant boost in social media shares and overall brand visibility. * Delivered high-quality illustrations for t-shirts that captured client visions accurately, resulting in positive feedback and repeat business from satisfied customers. Skills: Graphic Design, Branding Strategy, Digital Media Production ## Education ### Master's degree in User Experience Design Rutgers University ### Bachelor's degree in Computer Science Argosy University ### Bachelor's degree in Graphic Design Rutgers University ## Contact & Social - LinkedIn: https://linkedin.com/in/jeremyavilesdesign --- Source: https://flows.cv/jeremyaviles JSON Resume: https://flows.cv/jeremyaviles/resume.json Last updated: 2026-03-29