# Jeremy D. > Principal Product Designer | Systems Architecture Location: Greater Melbourne Area, Australia Profile: https://flows.cv/jeremyd I am a Principal Product Designer and Systems Architect with experience bridging the gap between high-level product strategy and complex technical execution. My focus is on Legacy Modernisation and Systems Logic, specialising in unravelling deep design debt to build scalable, high-concurrency frameworks for global ventures. Whether it’s transitioning AI prototypes into production or engineering modular design systems that unify fragmented product lines, I build with a 0 to 1 mindset. Currently, I operate through Augustine Studio, a specialist systems consultancy where I architect multi-tenant ecosystems and high-frequency platforms across Australia, North America, and the UK. From engineering vanilla frameworks for gaming ecosystems like Marbula One to designing real-time data transparency for ZED Run, I prioritize architectural integrity and dev-ready precision. I have a proven track record of hardening product value for acquisition, most recently evidenced by the modernisation of Vintrace, leading to its successful acquisition by Encompass. My approach combines advanced AI-native workflows with a deep commitment to accessibility and governance. I specialize in mechanical complexity, handling the data-heavy logic of enterprise procurement SaaS and high-stakes wagering systems, while ensuring every interaction remains intuitive for the end-user. I am passionate about driving sustained product excellence by transforming unsupported legacy frameworks into future-proof infrastructures. Key Expertise: * Systems Architecture and Architectural Governance * Cross-Platform Design Systems (iOS, Android, Web) * AI-Native Implementation and Prompt Engineering * Legacy Debt Resolution and M&A Readiness * High-Concurrency UX and Data Visualisation ## Work Experience ### Principal Product Designer | Systems Architecture @ Augustine-Studio Jan 2023 – Present | Greater Melbourne Area Augustine Studio is my independent consulting practice focused on Product Design and Systems Architecture for complex software and platforms across responsive web and native mobile. Recent Engagements: - Racino & Marbula One: E2E platform architecture (Racing Manager) - Mercor: Prompt Engineering (LLM training) - Calira: Branding & Architecture (AI Health & Wellness) ### Principal Systems Architect | Product Lead (Racino) @ Augustine-Studio Jan 2023 – Jan 2026 | Melbourne, VIC Marbula One Following a successful launch on the Racino Platform, I was brought back to lead a major overhaul of the core workflows and loops. I moved quickly to translate high-level conceptual vibes into a fully functional Figma prototype, validating new core loops directly against the existing system. When the strategy pivoted toward a brand-new platform, I led the transition to use that as the new foundations for the entire ecosystem. * Rapid Rebuild: Within 4 months, I audited and re-purposed core components, restyling them to the new theme and upgrading interaction models as I went. * Seamless Handoff: I delivered 100% dev-ready designs, ensuring the final build matched the vision perfectly with no alignment issues during implementation. * Lean Execution: I used everything we learned from the previous platform to funnel direct UI decisions, cutting out the fluff to speed up the process and run a leaner operation. Racino I originally joined as a consultant to solve specific architectural challenges and improve the Heads-Up Display (HUD) interactions across mobile and web. My role quickly expanded to lead the project's design direction and system architecture from the ground up. * End-to-End Execution: I mapped out the entire user journey and experience from scratch, ensuring the HUD and gameplay felt responsive across every device. * Building the Toolkit: I personally built the new design systems, creating a library of reusable parts that allowed the engineering team to build at pace. * Full Lifecycle: I remained hands-on through every stage, from early Beta testing through to the full public release, ensuring every interaction hit the mark. ### Senior Product Designer (Design Systems) @ Coles Group Jan 2023 – Jan 2023 | Melbourne, VIC I was approached to join a high-priority "blue-sky" mobile project to architect a cross-platform design system. My primary focus was building a scalable foundation to accelerate development, with a later shift into core feature development. The Challenge: Joining six months into an active build, I had to navigate significant legacy debt and organizational red tape. This required close collaboration with the core Coles Design System team to ensure our specialized mobile tokens and components aligned with enterprise standards and A11y accessibility structures. The Strategy: I conducted a deep-dive audit with stakeholders and the engineering team to align our development velocity and technical structures with the product vision. The Outcome: Despite the project being paused due to legacy development challenges, I successfully delivered production-ready Android and iOS design systems. These were fully synced with the dev team and immediately utilized to significantly increase development speed and UI consistency. Skills: Product Design, Design Systems (Tokens & Components), iOS & Android, Accessibility (A11y). ### Senior Product Designer @ Appen Jan 2022 – Jan 2023 | Melbourne, VIC I was engaged to research and overhaul Appen's fragmented gig-economy frameworks, designing a new greenfield application to consolidate multiple legacy systems into a unified platform. The Challenge: Transforming a complex AI data collection tool burdened by deep technical debt and fragmented business logic. The existing interface caused high user drop-off, and the project required aligning disconnected internal departments and external partners. The Strategy: I performed a full architectural audit and established a user testing pipeline to validate new flows. I acted as the central bridge between offshore development teams and external design agencies, unifying them toward a single product vision. I led the effort to consolidate departmental requirements, collecting cross-functional validation to ensure the solution was both technically feasible and stakeholder-aligned. The Outcome: We successfully designed and launched a unified ecosystem in 6 months, replacing a 5-year-old legacy system. The new greenfield app significantly increased engagement and accessibility for millions of global contributors while creating a streamlined, high-velocity handoff process for the offshore teams. ### Senior Product Designer @ Virtually Human Jan 2022 – Jan 2022 | Melbourne, VIC ZED Run is a high-utility digital racing ecosystem where data-driven strategy meets a global wagering economy. I was tasked with transitioning the platform from a high-barrier niche into a mainstream sporting entertainment brand by dismantling technical friction and introducing a radical new layer of user transparency. The Challenge: The platform suffered from high onboarding friction and a lack of data clarity. I had to reduce cognitive load for users navigating complex transactions while solving for system fragmentation across mobile and desktop environments. The Strategy: I implemented a modular refactor of the core interface, prioritizing a new data hierarchy for real-time decision-making. I stress-tested user flows to identify where technical lag broke the wagering experience, then architected a 17-point micro-interaction suite to streamline the entry funnel. The Outcome: The introduction of a "Race Tracker" widget and a consolidated data view provided users with unprecedented transparency. This overhaul led to a measurable increase in entries and total platform engagement, successfully scaling the product for a high-stakes, 24/7 global audience. ### Lead Product Designer @ Datto, Inc. Jan 2021 – Jan 2022 | Melbourne, VIC Datto Commerce is a SaaS platform for quoting and procurement, specifically built for Managed Service Providers (MSPs). I was brought on to build out their design system from the ground up and design new end-to-end features to help users navigate a very integration-heavy system. The Challenge: I stepped into a fast-paced environment where there hadn’t been a dedicated designer before. My goal was to introduce modern design processes and a structured system while managing the complexity of a platform that had to handle deep technical integrations and a global market expansion. The Strategy: I started with a full audit of the existing framework and researched how our users were actually moving through the procurement flow. I built a new design system that drew inspiration from established commerce patterns (like Shopify and React) to create a familiar, intuitive experience for our users. The Outcome: We successfully launched a new design system that closely aligned with the platform’s technical needs. This didn’t just speed up how we built new features—it significantly improved the onboarding experience for new users, making the complex world of SaaS procurement feel much more manageable. ### Lead Product Designer (Cross-platform) @ vintrace Jan 2019 – Jan 2021 A SaaS Viticulture Platform SaaS | Viticulture | Responsive Web | Native iOS and Android Senior Product Designer for SaaS cross-platform viticulture (winemaking) software. Researching, crafting and testing intuitive experiences to best assist winemakers globally. Working in Figma for: React / Chakra, Material, JSF, Echo, iOS and Android platforms SUMMARY: - New and improving UX features - Lo and hi fidelity designs end to end - Design systems management - Email and marketing campaigns - Prototyping for user research and testing - Onboarding illustrations ### Lead Product Designer (Cross-platform) @ vintrace Jan 2018 – Jan 2019 (Contract) SaaS | Viticulture | Responsive Web | Native iOS and Android After initially helping vintrace shape up their 1st mobile app and experience leveraging off an existing web platform, I was asked to help update and uplift their web platform into a fresh new modern experience for their rapidly growing user base. SUMMARY: - Full and micro feature design for Web / Native iOS & Android - Design and create a brand new design system to help manage and bring consistency based on Material Design and aligned with the mobile experience. - Designing and maintaining a more streamlined E2E process. - Updating all the UX based on customer feedback and moving forward with a more refined and intuitive experience. ### Senior UX Designer (Cross-platform) @ Telstra Jan 2018 – Jan 2018 A Telco call forwarding platform (Contract) Telco | Responsive Web | Software SUMMARY: Contracting on the UX with the W3 Digital CX team at Telstra, to build out a new feature / product within an existing portal, that speaks with and provisions accounts for a consumer facing Mobile Application. ### Senior UX Designer (Mobile) @ AGL Energy Jan 2017 – Jan 2017 A My Account platform and iOS / Android Utilities App iOS & Android | Utilities | Enterprise SUMMARY: Aligning new transformation products with new processes and methodologies. Among many of my many tasks at AGL I helped out a lot with design systems and aligning style-guides and libraries across the broad design teams. PRODUCT: - AGL Apps (Native iOS/Android) ### Senior Product Designer (Responsive-web, mobile) @ AGL Energy Jan 2017 – Jan 2017 | Melbourne, Australia UX/UI Design for My Account. PRODUCT: - My Account (Responsive mobile/web) - Innovation Apps (iOS) ### Senior Product Designer (Mobile) @ Two Bulls Jan 2016 – Jan 2017 | Greater Melbourne Area A mobile and VR Digital Agency iOS & Android | Responsive Web | AR & VR | Eduction | Games | Enterprise SUMMARY: Mobile iOS and Android games, education, corporate, enterprise and VR / AR applications. PRODUCT: - Disney (Fashion) - PwC (Air-Tax) - Village Roadshow (Startup concepts) - CBS (Jibo) - Aecom (VR) - Vintrace (iOS) ### Lead UX Designer (Mobile) @ GE Capital Jan 2015 – Jan 2016 | Greater Melbourne Area A Fintech store details & location App (Contract) iOS & Android | Fintech SUMMARY: Mobile UX for GE's digital department focusing on iOS and Android applications. PRODUCT: - GO MasterCard ### Lead UI Artist (Mobile) @ Electronic Arts (EA) Jan 2014 – Jan 2015 A ‘Free to Play’ AAA mobile games studio SUMMARY: Mobile and tablet games on iOS / Android - Need For Speed: No Limits - Unreleased Project ### Lead UX / UI Designer (Mobile) @ AppsCore Digital Jan 2013 – Jan 2014 A mobile app digital agency SUMMARY: Mobile and tablet apps on iOS / Android platforms. PRODUCT: - Mercedes ( iPad sales tool ) - R.M.I.T (AuScope iOS) - Streamr (iOS) - Signature (Controllability & Usage iOT) ### User Interface Designer (Cross-platform) @ Blackmagic Design Jan 2012 – Jan 2013 Video and hardware software platforms (Contract) SUMMARY: 4K Multi-touch camera and desktop software. PRODUCT: - DaVinci Resolve - 4K Camera ### UI Artist (Mobile) @ Electronic Arts (EA) Jan 2010 – Jan 2012 A ‘Free to Play’ AAA mobile games studio I am proud to say that I was the first UI Artist to join the team at Firemoneys / EA Mobile. It was an exciting and relatively unknown world when I started, but over time, the mobile gaming industry has grown into a behemoth. During my time at EA Mobile, I had the privilege of leading the design for various franchises, including The Sims Freeplay, Need For Speed: Hot Pursuit / Most Wanted / No Limits, Dead Space: Sabotage, and Mass Effect: Infiltrator. I am happy to report that each of these titles received Game of the Week awards, and Dead Space even received Mobile Action Game of the Year. From initial design and discovery to prototyping and front-end development for UI/interactions and animation, I was involved in every aspect of each project. It was an incredible experience that I will always cherish. SUMMARY: Mobile and tablet games on iOS / Android - The Sims: Freeplay - Need for Speed: Most Wanted - Need for Speed: Hot Pursuit - Mass Effect: Infiltrator - Dead Space ### Senior Graphic / Multimedia Designer @ Madman Entertainment Jan 2003 – Jan 2010 Film & Television for DVD & Marketing releases SUMMARY: Print and motion design for the Film & Television industry. I was also the Lead Designer for the Eastern Eye label. PRODUCT: - Eastern Eye - Asylum - SBS - Madman TV - Director Suite - Madman (Anime) - Madman Films ## Education ### UX / Design General Assembly ### Advanced Diploma in Electronic Design & Interactive Multimedia Swinburne University of Technology ## Contact & Social - LinkedIn: https://linkedin.com/in/jeremy-doekes - Portfolio: https://www.augustinestudio.io - Portfolio: https://www.augustinestudio.io/folio --- Source: https://flows.cv/jeremyd JSON Resume: https://flows.cv/jeremyd/resume.json Last updated: 2026-03-31