# Jeremy Leeds > Director of User Experience | Product Management | User Research | Service Design | Scalable Design Systems | Product Strategy | Creating Best-in-Class User Experiences | Cycling enthusiast Location: San Francisco Bay Area, United States Profile: https://flows.cv/jeremyleeds As a seasoned UX Director with over 15 years of experience, I specialize in creating innovative, user-centered digital products that align with business objectives and deliver measurable value. My expertise spans technology, healthcare, and fintech industries, where I’ve led teams to develop scalable design systems, drive product strategies, and enhance user experiences across complex platforms. Known for my strategic mindset and collaborative leadership style, I have built and mentored high-performing teams, aligning their efforts to deliver impactful digital tools. My work has empowered decision-making at organizations ranging from startups to global enterprises, resulting in operational efficiencies and exceptional user satisfaction. Key Achievements: At Google Cloud: Designed the Maverick platform, enabling data center planners to make billion-dollar decisions by integrating advanced data visualization and project management tools. At GrubMarket: Directed the redesign of an ERP platform, achieving a seamless migration for 90% of users and implementing an MUI-based design system that streamlined development. At Clorox: Led a global UX overhaul for Clorox.com, localizing content for 19 international markets while improving user engagement and efficiency. At Candid Wholesale: Developed a robust digital product roadmap that prioritized features aligned with business goals, resulting in increased platform adoption and user satisfaction. At Leapfrog: Designed adaptive CMS component libraries and mobile-optimized tools, enabling efficient cross-platform publishing and user-friendly product experiences. Core Competencies: User Experience & Product Strategy: Aligning digital product roadmaps with business goals to deliver high-value features consistently. Scalable Design Systems & Interaction Design: Building frameworks that ensure consistency, efficiency, and scalability. Agile Development & Collaboration: Leading cross-functional teams to execute fast-paced, iterative projects that meet user and business needs. Team Leadership & Mentorship: Fostering high-performing teams and supporting professional growth to achieve exceptional results. If you’re looking for a strategic UX leader to drive innovation, streamline processes, and create exceptional user experiences, let’s connect! DM me on LinkedIn or reach out directly at jermleeds@gmail.com to explore how I can help your organization thrive in an ever-evolving digital landscape. ## Work Experience ### Senior User Experience Designer @ GrubMarket Inc. Jan 2022 – Present | San Francisco Bay Area B2B Food Wholesale SaaS ERP platform: • Purchase Order & creation and tracking • Consumer-facing e-commerce mobile application • Catalog management tool for wholesalers • Accounting module: Bills, Invoices, Reconciliation & Reports • Advanced inventory management ### Principal User Experience Designer @ Attentio.AI Jan 2025 – Jan 2026 | San Francisco Bay Area UX Service Design, Product Design High-fidelity Mockup & Prototype Development Service Design, UX Design & Prototyping for AI-powered knowledge base platform, including: Autonomous capture of key AI training inputs from organizational knowledge leaders, including ChatGPT & Claude prompt & response histories, Slack conversations, Google Meet & Zoom transcripts Editorial/approval ticket-based workflow for adoption/rejection of key training materials into AI training materials, supporting observability, flagging & notification by other AI models acting as judges on fairness, accuracy, and other metrics ### Director Of User Experience @ Candid Wholesale Jan 2021 – Jan 2022 | Portland, Oregon Metropolitan Area ### Senior User Experience Architect @ Google Jan 2019 – Jan 2021 | Mountain View, California, United States Contractor (TVC) at Google via Solvd ### Sr UX Designer @ The Clorox Company Jan 2018 – Jan 2019 | San Francisco Bay Area ### Senior UX Architect @ Macys.com Jan 2017 – Jan 2018 | San Francisco ### Senior Interaction Designer @ Wells Fargo Jan 2016 – Jan 2017 | Oakland, CA Interaction Designer - Wells Fargo Digital Experience Design Team • Project Lead • Online Consumer Tools • Wireframes • Prototype development • Usability Testing • Online Consumer Tools design • Interaction Design: definition and documentation • Content strategy • IA for CMS driven pages • Accessibility (WC3, Aria) ### Senior User Experience Architect / Ecosystem Producer @ LeapFrog Jan 2012 – Jan 2016 | Emeryville, CA Senior User Experience Architect for LeapFrog's parent-facing digital touchpoints. Key Projects: • Android Kid-safe Browser App: Designed UI for kid-safe browser and associated parent controls. UX for parent controls allowing flexible management of child-facing content, and customized parent whitelisting of web content. • Created Mobile Adaptive/Responsive CMS component library: Designed extensive set of components for the Adobe CQ CMS with adaptive and responsive behaviors to enable efficient publishing across desktop, tablet and mobile devices. Components include: column, carousel, banner, paragraph, accordion, video, docking navigation, popup, slideshow, etc. • Developed UX for mobile-optimized leapfrog.com, including catalog, PDPs, checkout flow, navigation. • LeapBand Fitness Monitor dashboard & connection software set up flow, introductory coachmark sequence, user registration, Activity Dashboard and device controls. • Developed test protocols, scripts and prototypes specification for usability lab tests of catalog way finding and filter mechanisms, and catalog, PDP and Quickview interaction designs. Built clickable prototypes using Axure. Compiled and interpreted findings and developed recommendations. • Mobile-optimized MyPals toy set up site: mobile site for registration &personalization of electronic toy, facilitating delivery of custom assets via analog output on mobile device headphone jack. • Developed UX and Content Strategy for improvements to leapfrog.com store: simplifying product-finding interfaces, optimizing and prioritizing user actions to improve conversions from PDPs, new site-wide megamenu-based navigation system, including context-sensitive secondary and tertiary navigation tiers • Designed overhaul of Support Section, with improved task based navigation • Conducted series of A/B tests of potential interface improvements across various leapfrog.com sections, generating metrics used to make quantitatively informed decisions ### User Experience @ MRM Worldwide Jan 2012 – Jan 2012 Mapped the transition of hundreds of pages PDFs and video assets of content regarding Intel’s philanthropic role in Education, to Intel’s new Re-Imagine platform. Re-organized and optimized content to improve user experience, and content accessibility. Identified optimized collections of content to feature, and identified old content at EOL to be archived. Created User Experience Strategy documents, sitemaps and wireframes. ### Project Director @ Evolution Bureau (EVB) Jan 2010 – Jan 2011 Project Director - managing digital projects: Social Medial campaigns, website builds, interactive experiences. Current clients include Camelbak, Dr. Pepper, Copart, Ingrid and Isabel, Nike. ### Sr. Interactive Project Manager @ Teak Motion Visuals Jan 2010 – Jan 2010 Interaction Design, Content Strategy, Project Management ### Senior Interactive Project Manager @ Teak Digital Jan 2010 – Jan 2010 Interaction Design, Content Strategy, Project Management ### Senior Interactive Project Manager @ Loomis Group Jan 2008 – Jan 2009 Senior Interactive Project Manager, working on projects for Ferrari, VeriSign, McAfee, LG Electronics, YouTube and Qualcomm. Responsibilities include managing the Interactive PM department, resource management, scope and budget management, client services. ### Project Manager @ Mekanism Jan 2007 – Jan 2009 Digital Project Management, Interaction Design ### Senior Project Manager @ Attik Jan 2007 – Jan 2007 Senior Project Manager for Interactive Development ### Project Manager @ Fluid Jan 2004 – Jan 2006 ### Partner, Project Manager @ Gargoyle Webdesign Jan 1995 – Jan 2004 As founder, and directing partner of Gargoyle Webdesign, a small web development shop, I wore many hats, including business development, programmer, CFO, project manager, IT manager, etc. I loved having my own business, but after a number of years I found that I preferred to have a more narrowly defined role. After I shut down Gargoyle in 2004, I have worked more exclusively as a project manager. ## Education ### BA in Geology Boston University ## Contact & Social - LinkedIn: https://linkedin.com/in/jeremy-leeds - Portfolio: http://www.jeremyleeds.net/ --- Source: https://flows.cv/jeremyleeds JSON Resume: https://flows.cv/jeremyleeds/resume.json Last updated: 2026-04-13