# Jeremy Rawson > Tech Entrepreneur | UX & Product Strategist | Founder @ ASTRÆH | Integrative Systems Thinker, Innovation & Human-Centered Design Location: Napa, California, United States Profile: https://flows.cv/jeremyrawson Product Strategist & Entrepreneur with 25+ years building digital experiences, now leading innovation at ASTRÆH. I integrate deep systems thinking, human psychology, and holistic insight to solve complex problems in tech, design, and emerging creative markets. Product & UX Strategy Systems Innovation Founder & Business Development Strategic Partnerships & Community Design I believe that the next era of meaningful technology is powered by human insight — both rational and intuitive. A lifelong student of pattern systems, archetypal intelligence and mysticism — not separate from my work, but informing better design and leadership. ## Work Experience ### Founder & Applied Systems Strategist (Symbolic Intelligence) @ Jeremy Rawson Jan 2025 – Present I lead applied research and product development at the intersection of systems thinking, human behavior, and symbolic pattern analysis. My current focus is building an astrological chart calculator and onboarding experience that translates complex symbolic frameworks into clear, usable interfaces—designed for insight, timing, and decision-making rather than belief or abstraction. This work integrates: Systems and product strategy Human-centered design and UX architecture Applied symbolic intelligence (including traditional Jyotiṣa as an analytical framework) The goal is to create tools that help people and teams navigate complexity with clarity, precision, and structural coherence. ### Co-Founder & Owner @ Brand New Native Jan 2015 – Present | Hong Kong Co-founded a boutique branding and graphic design studio serving small businesses, with a focus on health and wellness–oriented products. We partner with founders to turn vision and values into clear, durable brand systems—particularly within the health and wellness space. The company is incorporated and maintained in Hong Kong. Operations have been conducted on a limited basis, with the business preserved for potential future expansion and on-the-ground growth in the region. ### Lead Product Designer @ CrossnoKaye Jan 2022 – Jan 2025 • Designed an Energy AI dashboard, enabling CrossnoKaye to achieve and effectively communicate energy savings for controlled sites. • Developed an installer application, reducing installation time from five days to two and contributing to CrossnoKaye securing a 100-site deal. • Designed a process view, helping close a deal with a major food processing company and expanding CrossnoKaye’s reach into the food processing industry. • Redesigned the entire navigation, receiving highly positive feedback from SMEs and end users. • Built a ShadCN-based Figma design system with Storybook integration, accelerating the Vue-to-React conversion of ATLAS and establishing a scalable design framework for future designers. • Designed new pages / features for ATLAS: Trends, Energy AI, Equipment Details, and more. • Created graphics for 30+ ammonia refrigeration equipment components, enhancing system visualization. • Introduced user testing with Lookback.io and Google Meet, establishing a structured feedback process for continuous product improvement. ### Principal Product Designer @ Kofile Jan 2020 – Jan 2022 • Designed new features for cloud-based app that converts PDFs them into fillable, mobile friendly cloud docs to be esigned. • Conducted remote user research / design reviews with county clerk offices across the U.S. • Provided designs for multiple new and legacy government-related web applications. ### Principal Product Designer @ Kofile Jan 2015 – Jan 2020 | San Francisco, California, United States • Designed, from the ground up, a cloud-based public records search application for municipalities, first in Texas, and eventually in multiple states across the country. • Conducted onsite user research and usability testing in multiple County Clerk offices in a dozen counties across Texas. • Conducted remote usability testing on Usertesting.com • Provided designs for multiple new and legacy government-related web applications. ### Freelance Product Designer @ Unknown Jan 2013 – Jan 2015 • I partnered with ProductPlan to design new features for their platform that helps orgs create & share visual roadmaps for their products. It is widely used by product managers and development teams. • I designed for the Citrix Convoi team, from scratch, the iOS and Android apps to turn your phone into a call & messaging center, with features like texting, calling, call forwarding, business contacts, and a virtual receptionist. • I worked with the ParentSquare PM to redesign the entire ParentSquare website. • I partnered with Cognitive Digital to provide research, designs and prototypes to over a dozen startups and other companies in the SF bay area ### Senior Product Designer @ Citrix Jan 2011 – Jan 2013 | San Francisco, CA • Led product vision for GoToMeeting on multiple platforms, collaborating with UX researchers, product managers, and engineers. • Conducted remote usability testing with GoToMeeting • Conducted user interviews, usability studies, and competitive analysis to shape high-level strategy. • Provided detailed interaction design documents, high fidelity mockups, clickable prototypes, and product ready assets. ### Senior UX Designer @ McCann Worldgroup Jan 2010 – Jan 2011 | San Francisco, CA • Designed user experience for key technology and IT sections of intel.com. • Produced wireframes and high fidelity mockups for product pages on ishares.com, gm.com, and asus.com. • Met with clients onsite and offsite to present UX deliverables and solicit feedback for design iterations. ### Sr. Interaction Designer @ Global 360 Jan 2009 – Jan 2010 | Alameda, CA • Designed a Silverlight-based document management solution for a leading BPM technology company in collaboration with partner Frog Design. • Translated contextual research into detailed design documents and interface designs, utilizing personas and user stories. • Prototyped designs in Silverlight Sketchflow using Microsoft Blend to bring concepts to life. ### Sr. Interaction Designer @ Keas Jan 2008 – Jan 2009 | San Francisco, CA • Designed an online health and wellness site, creating wireframes and prototypes for a personalized wellness plan. • Developed visual designs and prototypes for the health information platform. ### Interaction Designer @ Vertigo Software Jan 2008 – Jan 2008 | Richmond, CA • Designed a Silverlight-based application for the Microsoft Desktop Management Services group, collaborating with customers and product managers to create high-level interaction flows and wireframe prototypes. • Reviewed designs with the Microsoft DMS team, documented decisions, and delivered graphic assets for product development. ### Interaction Designer @ Hewlett-Packard Jan 2004 – Jan 2008 | Cupertino, CA • Designed interface and interaction for enterprise application used by corporate IT professionals. • Communicated designs through site maps, design documents, and visual prototypes. • Participated in usability testing and incorporated user feedback for future releases. ## Education ### BFA in Graphic Design San José State University ## Contact & Social - LinkedIn: https://linkedin.com/in/jeremyrawson --- Source: https://flows.cv/jeremyrawson JSON Resume: https://flows.cv/jeremyrawson/resume.json Last updated: 2026-04-13