Lone Rooftop connects with existing Wifi networks and sensors in the office building or University, and unifies this data to provide users with powerful utilization data dashboards.

This was my second venture, which I co-founded with a former Hyves colleague. We discovered that important (financial) real-estate and facility management decisions are based on historical decisions instead of data. We set out to create the "Google Analytics for buildings" by using the data that is already present - namely, Wifi probes. We built a POC based on data that we gathered in a small office space where we installed our own Wifi network with location-based services. By creating a small visualization that displayed how Wifi probes of devices were moving around this 100m2 area, we were able to tell a convicing story that got our initial contract with two pilot customers that provided us with seed capital to build out our prototype and recruit a third co-founder as CTO.

Throughout the years, I've always tried to maintain a focus on creating the most product value for our users through innovative and user-friendly interfaces to analyze and interact with the data that we collect. As the company expanded, I've lead front-end developers but also expanded into the CPO role, creating roadmaps, managing the product team (consisting of frontend, backend and data science), interacting with customers, supporting (pre) sales and marketing, etc. When our CTO left, I also took over the CTO & Information Security Officer role and successfully lead the company through ISO27001 and ISO27010 certification.

The sale of Lone Rooftop to Hubstar meant I could focus again on what I mostly love doing: creating exceptional products with a user-friendly interface.

At The ANT Works we aimed to become the navigators of science and technology by visualizing big data sets based of patent and publication information. It used a unique network science perspective to enable rigorous fact-based decision-making. I joined as product developer and spearheaded the design and development of an initial MVP based on the (just-released) React.

This was my first experience with data visualization and got me interested in further exploring client-side Javascript applications. Besides doing all of the development & design work, I also launched a marketing website and created a couple of case studies that attracted some media attention.

Alas, we didn't succeed in attracting launching customers after the first POC and I left the company.

I managed all design and frontend related activities for the core TMG Online Media products. I groomed a Design Team consisting of UX & Usability Researchers, UX & Interaction Designers, Visual Designers and Frontend Developers that has been pivotal in the success of numerous products. Besides that, I've been actively involved with both Business and Product teams on establishing a more streamlined product development process that started with design thinking, and I've spearheaded several efforts into modernising TMG's online presence in the form of internal pitches and 'design hackathons'.

As Lead Design I was responsible for all design related activities at Hyves, supporting primarily Product Managers and Developers with creating the interaction design, visual design and the frontend for new and existing features. I was responsible for designing and launching the new logged-in homepage in 2009, the logged-out homepage in 2010, and the redesign and rebranding in 2011. I grew the Design Team from 1 to 6 people. Besides this, I helped Marketing develop new viral communication channels and helped Sales create new sales and branding opportunities.