As a Senior UX Designer at Zeta Global, I operate at a Staff-level scope, leading design across complex, enterprise SaaS products that power large-scale marketing operations. Working across Cheetah Digital and Journeys, I drive end-to-end product design while shaping the systems, patterns, and strategy that enable teams to deliver cohesive, scalable user experiences.

I led product design for Cheetah Express, an AI-driven, lightweight messaging platform built to run alongside Cheetah Digital. As a key driver of the product’s vision, I helped take it from early concept to launch—defining how AI could meaningfully reduce friction in campaign creation, audience targeting, and execution. The result is a significantly faster, more intuitive workflow that rethinks how marketing teams move from idea to live campaign.

At the systems level, I partner closely with Product and Engineering leadership to influence roadmap direction, align cross-functional teams, and establish scalable design frameworks across the Marigold ecosystem. I currently lead design across multiple core products, ensuring consistency, accelerating development through reusable patterns, and elevating design as a strategic lever in product decision-making.

My work focuses on driving clarity across complexity—combining systems thinking, user insight, and strong cross-functional leadership to deliver high-impact product experiences at scale.

Lead UX Designer for Education and Mobile products at KQED, driving end-to-end product design in close partnership with Product and Engineering. Led strategy, research, and execution to deliver scalable digital experiences for teachers, students, and public media audiences.

Owned the redesign and launch of the native mobile experience for KQED FM, translating a broad and competing feature set into a focused listening product centered on core user behaviors: live radio streaming, program discovery, and podcast access. Delivered a simplified information architecture and interaction model that improved usability and clarified the product’s core value.

Led cross-functional collaboration across Product, Engineering, and Audience teams to launch the Kid-Friendly newsletter initiative, aligning stakeholders around product direction and successfully delivering a new offering for families and educators despite evolving requirements.

Partnered with Product and Engineering to introduce the platform’s first user account system, designing a streamlined single-sign-on onboarding flow. Established the foundation for personalization, authenticated experiences, and future product growth across KQED’s digital ecosystem.

In my role as a Lead, I worked closely with the Product Lead, Engineering, and Marketing Teams. My responsibilities included:

• Identifying usability challenges in our product and providing constructive solutions.

• Creating user-friendly interfaces with engaging interactions for consumer applications.

• Adhering to and enhancing an established visual design language.

On a daily basis, I used strong problem-solving skills and collaborated closely with front-end engineers.

While working as a consultant at theBoardlist, I worked closely with the VP of Product, design, and marketing teams. My responsibilities included:

• Identifying usability challenges in our product and proposing constructive solutions.

• Implementing user-friendly flows and creating engaging interactions for consumer applications.

• Working with an established but evolving visual design language.

My daily role involved:

• Applying strong problem-solving skills.

• Collaborating with front-end engineers.

During my time at Microsoft, I collaborated closely with the Product Director and the larger Design Team. I worked on an enterprise-level product, catering to Fortune 500 clients.

My responsibilities at Microsoft included:

• Designing, drafting specifications for, and prototyping user-centered interfaces based on gathered requirements

• Adhering to and contributing to an existing visual design language that was continuously evolving

My daily tasks involved:

• Demonstrating a strong dedication to perfecting design details

• Documenting new design patterns in an online UX library

• Collaborating effectively with developers to ensure seamless integration of design work

• Having a deep understanding of software architectures and systems

• Maintaining knowledge of programming languages

• Implementing web accessibility and standards-compliant methods to guide designs