• Led multiple concurrent creative marketing initiatives across channels, implementing project

management methodologies to ensure timely delivery and consistent brand messaging.

• Established and facilitated weekly team meetings, developed action plans, assigned responsibilities,

tracked deliverables, and critiqued designs.

• Implemented workflow efficiency solutions by identifying operational bottlenecks resulting in

streamlined project execution and reduced turnaround times.

• Built and managed a high-performing team through effective recruitment, performance management, and professional development planning.

• Established a comprehensive digital asset management system and file organization protocols.

• Delivered visually appealing designs by utilizing Adobe Creative Suite.

• Managed integrated marketing campaigns across digital, social, and print channels,

aligning with strategic objectives.

• Led a successful brand repositioning initiative, enhancing market presence

and stakeholder engagement.

• Developed a media relations strategy that significantly increased local media coverage,

boosting brand visibility.

• Developed promotional content through digital media and graphic design for the Cal Poly Triathlon Team's collegiate triathlon events.

• Managed online presence and engaged on multiple social media platforms to boost event awareness and drive success.

• Liaised with publications and sponsors to enhance visibility and expand the team’s presence on the Central Coast.