Owned the end-to-end design process by designing wireframes to high-fidelity MVP and north star mockups, consisting of a design system, and ~20 screens rendered in a 3 month period.

Participated in user research and interviews with over 12 participants to inform feature prioritization and design decisions.

Collaborated with founders, strategists, and researchers to discover user needs and craft design solutions optimized for high market impact.

Improved product vision and pitch strategy for a start-up founder, enabling a market-focused MVP and fueling team expansion.

Designed the product landing page.

Led customer experience design strategy for a breakthrough AI feature, reimagining personalized news reporting on Alexa+, enhancing user engagement.

Designed high-fidelity comps in Figma for family of Echo Show multimodal devices, aligning with the Alexa design system.

Collaborated with product leaders, program managers, and developers to complete assigned sprints, ensuring timely market release.

Partnered with UX research team to ensure designs met user needs and features were validated.

Owned the end-to-end design process by creating vignettes, motion video, story-boards, and prototypes, in order to present concepts and rationale to partners and stakeholders; fostering collaboration, open feedback, and alignment with leadership.

Oversaw end-to-end design initiatives for three internal products, guiding strategy and execution to deliver measurable business impact.

Conducted design research interviews and sprints to pinpoint specific user pain points, using those insights to refine the product to produce better outcomes.

Improved marketing scale with 163+ personalized global campaigns, driving a 208% YoY increase.

Lead a team of 5 designers in a comprehensive design audit across 12 products, driving a more consistent and usable design system.

Enhanced the enterprise design system by refactoring and reorganizing branding colors, typography, and components, significantly increasing product team usage.

Streamlined the design system review process by creating mechanisms and cutting meetings, reducing internal review meetings per week and enabling product teams to accelerate time-to-market.

Partnered with engineers, cross-functional, and product teams to audit patterns and author 50+ UX guidelines and specs, supporting adoption across products.