As the lead designer for both the Researcher and Participant experiences, I provided design leadership, ensuring consistent and impactful user experiences. My role involved close collaboration with leadership and cross-functional teams, guiding design direction and championing user-centric solutions.
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Design System Creation: Developed a design system and Figma library, reducing development time by 46%.
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Brand Strategy & Design: Collaborated with executives to shape the brand direction. Led the design team in the rollout of the refreshed brand identity.
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Website Redesign: Oversaw the marketing site overhaul, resulting in a 38% increase in traffic and a 22% uptick in conversion rates.
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Rapid Research Initiative: Launched a research approach that doubled the speed of insights compared to traditional methods.
