# Jessica Chan > Product Design Lead at Gusto Location: San Francisco, California, United States Profile: https://flows.cv/jessicachan I'm a product designer based in San Francisco, CA. I'm currently a product design lead at Gusto, focusing on tackling complex problems to design delightful product experiences that help small businesses. As the 2nd designer and the 20th employee, I've scaled with the company as we've grown to over 800 employees. In my time at Gusto, I've led design in multiple product areas, helping bring new major products to life from the ground up, helped grow the team from 2 to 27+, and managed a small team of designers. I love the craft of design and have extensive experience as an end-to-end designer, which is where I thrive. From user flows and interactions, to visual design, to full production-level code in HTML, CSS and React, I have been responsible for building what I design and taking features every step of the way from inception to launch. From past experience I've also spent much time designing and building marketing websites and working on branding. Always striving to make the best user experiences possible, I examine user needs while also considering business goals and strategies. In my spare time I love to climb (mainly bouldering, indoors and outdoors), eat amazing food, cook, and enjoy great company! Skills Include: Sketch Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects) Front-end Web Development (HTML, CSS, jQuery, Ruby, React) Graphic Design Web Design Logo Design Iconography Branding ## Work Experience ### Product Design Lead @ Gusto Jan 2018 – Present | San Francisco Bay Area • Leading product design on high-impact company initiatives • Helping grow the product design team ### Product Design Lead, Denver @ Gusto Jan 2018 – Jan 2018 | Denver, CO • Hiring/building our first team of designers outside of San Francisco while maintaining strong connection to our SF office. • Helping grow our product development team in Denver (Engineering, Product and Design) and establish the culture of cross-functional collaboration • Leading product design in Gusto's Denver office, focused on Accountants & Partners. ### Product Design Lead, Benefits @ Gusto Jan 2015 – Jan 2018 | San Francisco Bay Area • Led design across Gusto's Benefits product for small-to-medium businesses (including Health, FSA, 401k, perks, etc.); designed and built this core product from the ground up (launched in 2014) and managed a team of 2 other designers. • Responsible for scaling the Design team: Growing the team from 2 to 18+ designers • End-to-end design: Conceptualize, design, test and build (HTML, CSS, React) product experiences that help employers and employees of small-to-medium businesses and make customers smile along the way. ### Product Design & Front-End Development @ Gusto Jan 2014 – Jan 2015 | San Francisco, CA • Working closely with Product and Engineering in a fast-pasted startup environment to design and build core products and application features, including launching our Worker's Compensation product. • Responsible for defining the visual language and brand of the company (formerly ZenPayroll) and completely rearchitected, redesigned and rebuilt the marketing website from scratch. • Worked closely with Marketing teams to design and build landing pages and email campaigns. • Design a product that processes billions of dollars in payroll and manages company benefits. • Understand customer pain points, come up with solutions, and then prototype, iterate, and launch frequently. • Joined the company as the 2nd designer and 20th employee, scaling with the company as we've grown to 800+ employees. ### Freelance Graphic, Web & Product Designer @ Self Jan 2010 – Jan 2014 | San Francisco Bay Area Projects include full website design and development from inception to launch, maintenance and development of wordpress sites on existing themes, logo design, branding, graphic design and more. ### Product, Web & Graphic Designer @ LiveHive, Inc Jan 2013 – Jan 2014 | San Jose, CA • Designed UI for new features and redesigned existing features of the cloud software product while thinking about information architecture and how to visually display large quantities of data in an easily digestible manner. Also created graphics such as icons and evolved the color palette. • Redesigned the website, blog, signup pages, landing pages and other internet properties. Using existing wordpress theme, I created all site graphics and helped restructure the site architecture and page layouts to better fit content. Did small amounts of front-end development to customize the wordpress theme to fit our needs. • Content marketing design, such as infographics and other visuals • Web development and maintenance • Designed and developed targeted sign up/landing pages and emails. ### Graphic Designer (contract) @ Monster Worldwide Jan 2013 – Jan 2014 Using cloud software/ad development platform Flite, designed and maintained various ad types for Monster's clients. Ad types included pushdown units, interactive content hubs/microsites, sign-in units, job feed and video units, countdown units, and more. ### Interactive Designer @ UBM Tech Jan 2011 – Jan 2014 | San Francisco Bay Area • Responsible for creation and maintenance of online visual design, including typography, visual concept, layout, logo and icon design for all UBM Tech internet and interactive platforms. • Design full websites (including event websites, blogs and mobile landing pages) including homepage and all secondary pages. • Advise on site architecture and content hierarchy. • Conduct research and discovery for web design projects and produce pre-planning deliverables including moodboards and wireframes • Communicate and coordinate with the marketing, development and content teams to ensure visual design communicates the desired message and functions successfully. Understand content and how to create visual solutions to problems. • QA implementation of designs by web development team. ### Design Marketing Specialist @ UBM Tech Jan 2009 – Jan 2011 • Maintain UBM TechWeb Game Network websites by updating, formatting and building webpages, and managing FTP site files • Design web assets including images, email postcards and animated web banners while adhering to current style guides • Assist in the development of marketing strategies and plans for game industry events • Build content and copy for event newsletters • Proofread content to ensure consistency across web and print marketing material ### Creative Production Specialist @ Washington Mutual Bank (acquired by JP Morgan Chase) Jan 2008 – Jan 2009 | San Francisco Bay Area • Simultaneously managed multiple projects that directly support Direct Marketing initiatives including Card, Retail, & Home Loan statement inserts and created/maintained all project schedules • Organized and facilitated creative feedback sessions. Provided input on marketing materials • Conducted all communication between the ad agency and various WaMu groups including Strategy, Legal, Compliance, Brand, etc. to ensure that high quality and consistent marketing collateral are produced on time for mailing • Routed and managed all proofs and approvals, and documented processes and approvals for potential audits ### Editorial & Design Assistant @ National Writing Project Jan 2006 – Jan 2008 | Berkeley, CA • Created and assisted in publication layouts and design ads, logos, and promotional items (post-its, pens, t-shirts) • Proofread manuscripts and publication drafts for errors and content layout, and managed manuscript databases • Corresponded with authors and publishers in addition to drafting response letters ### Design Marketing Assistant @ UC Berkeley Jan 2006 – Jan 2008 | Berkeley, CA • Established and managed the brand of the ASC, and created awareness of services among all on-campus residents by designing marketing material such as flyers, posters, bookmarks and other publicity material • Revamped Student Centers to achieve more professional atmosphere, and independently designed professional promotional material • Collaborated with different ASC departments to conceptualize and execute marketing campaigns • Developed and executed marketing strategies/campaigns for the ASC and executed the publicity material (using Photoshop, Illustrator, & InDesign) ## Education ### BA in Mass Communications & Economics University of California, Berkeley ### Interaction and Information Design San Francisco State University ## Contact & Social - LinkedIn: https://linkedin.com/in/jess-chan - Website: http://hijess.com --- Source: https://flows.cv/jessicachan JSON Resume: https://flows.cv/jessicachan/resume.json Last updated: 2026-02-23