Data collecting and accuracy projects, creating public facing tools to increase data quality on the platform. Focused on developing user's ownership over their own data by offering easy and intuitive experiences for data entry, data download, error prevention, error validation and self-served error fixing ability.
Carta onboarding experience simplification and automation for small, medium and, mainly, large companies - enterprise. Building self-service experiences, and creating and optimizing guided experiences.
Redesign of the iOS and Android apps following the specific design patterns from the native platforms. Applying the main product development methods and design process, from proposed problem and solution validation, through scope definition, user research and personas identification, to wireframing, prototyping, testing, tracking and post-release iteration plan definition. Helping the team raise the app store score from 1.2 to 4.9.
Mapping and architecture of financial products aimed at american private investment market (Investment Funds, Limited Partners, General Partners, etc.). Lead designer of the fund management product, Carta's main bet since 2018, dealing directly with internal and external clients, and applying agile design process in the product development. Among the responsibilities was also engineering support by building basic front-end and contributing to the design system enhancement (HTML, CSS and React.js).