Building tools to help merchants of all sizes set up and configure Shopify to work for their brick and mortar stores. This work spans platforms and screen sizes, including our admin tools on desktop, our point of sale app on tablet and mobile, and our first-party payment hardware.

Onboarding and activation for Shopify merchants using our retail point of sale system. I helped introduce a new subscription plan and incentives bundle to retail merchants who were replatforming from other POS systems, which led to never-before-seen levels of activation.

Lead designer for the suite of CRM tools for brands selling on Faire, including customer management and email campaign tools. The tools I worked on helped brands reach their customers (retail stores), build customer relationships, and increase their GMV.

Notable projects include: Segmentation product and design strategy, customer segmentation tooling, filtering redesign, custom tagging tools, customer data taxonomy overhaul, GDPR compliance, customer upload flow optimizations.

Lead designer for the ecommerce site and internal tools on the tech team. While I was at Primary, I helped lead a full rebrand and website redesign, including a replatform onto Shopify Plus.

Notable ecommerce projects: Website redesign/rebrand (with COLLINS), established design system, advanced filtering. Notable internal tooling: Filter management tools, Shopify migration, inventory management tools, color swatch SVG builder.

Accountable for the work of 4 mid-to-senior level designers working across key buyer-facing pages. I set the design direction for this group of designers and made sure our work intersected smoothly.