# Jessica Hilberman > Content leadership, strategy, and design Location: San Francisco, California, United States Profile: https://flows.cv/jessicahilberman With over 15 years of experience in content design and strategy, I create and execute top-notch product experiences that move businesses forward and solve knotty customer problems. Currently, I work as a fractional content and experience design lead for health and wellbeing companies, creating compelling, engaging, helpful, and successful digital experiences. ## Work Experience ### Digital platforms and engagement @ UCSF Health Jan 2026 – Present | San Francisco, California, United States ### Content and experience design for growing companies @ Multiple clients Jan 2023 – Present | San Francisco, California, United States ### Digital Marketing @ UCSF Health Jan 2024 – Jan 2025 | San Francisco Bay Area ### Head of Content, Product @ Evernow Jan 2021 – Jan 2022 | San Francisco Bay Area ### Head of Domains and Permissions, Brand Management @ Google Jan 2018 – Jan 2021 | San Francisco Bay Area ### Website lead and digital strategist, Google Careers @ Google Jan 2014 – Jan 2018 | San Francisco Bay Area Product lead, Process design and Technology: I owned product design and strategy for careers.google.com, culminating in a successful relaunch of the site that leveraged Google Cloud technology to reinvent the job search experience. I also worked on other tools that power Google's People Operations team, providing strategic insights to the engineering teams in order to improve adoption and efficiency. Integrated marketing lead, Online Hiring & Insights, until 2017: I was the managing editor and product owner for Google.com/Careers and the associated CMS. In my role, I applied years of content creation, brand building, and product building experience to employment brand marketing, online hiring campaigns, partnership management, social media, and more. During my time on this team, I drove the pivot from independent marketing channel management to an integrated campaign model for our hiring initiatives, contributing to the Online channel's increasing share of hires. Also, secret stuff. ### Adjunct Lecturer, Social Media Analytics @ Northwestern University Jan 2017 – Jan 2017 | San Francisco Bay Area Developed curriculum and taught Social Media Analytics for Growth to students in the Master's of Science in Journalism, Content Strategy and Innovation, program ### Content Design and Strategy Lead @ Start-ups and media Jan 2012 – Jan 2014 | San Francisco As a consultant and occasional employee in a rapidly evolving market, I worked for companies across the wine and restaurant industries, chefs, bands, consumer apps, media, and publishing. ### Front Page Editor @ Yahoo! Jan 2010 – Jan 2012 •Lead for Yahoo-branded social channels and homepage social editor, managing content strategy, best practices, and programming •Drove 256% Facebook &100% Twitter growth in 6 mos; 600% YOY Twitter growth •Launched social initiative for Trending Now, including Twitter and video integration •Lead editor for Trending Now, managing content, data analysis and reporting, revenue, and optimization •Grew Trending Now performance more than 150% YOY; continued increasing engagement through editorial strategy, planning, and implementation •Collaborated with science/engineering, marketing, brand, and business teams •Developed editorial & programming strategy for testing, launch of new homepage poll •Served as liaison with content providers and Y! Search team to optimize user experience ### Search Editor @ Yahoo! Jan 2008 – Jan 2010 •Content analyst, user behavior and search spikes, providing insights for marketing and communications (mobile and web) •Editor, Mobile content and search •Twitter: @YahooDirectory, @YahooSearchData, @YahooSpark •Programmed content for Yahoo! Mobile •Project lead, Natural language processing •Assistant editor, Yahoo! Search blog •Subject specialist, Yahoo Directory: Travel, news, social issues ### Writer, editor, digital strategist @ Jessica Hilberman Jan 2007 – Jan 2008 Clients included: Wired, Sunset, Diablo, Oakland Magazine, Alameda Magazine, Tuttifoodie.com, DailyCandy.com, CitySearch, GrassRoutes Travel, SELF Magazine, Oakland Magazine, KQED radio Projects included: Editorial content, online content development, content strategy, writing, editing, website production, engagement strategy Also served as Senior Assoc. Editor at the American Society on Aging as: •Project manager, transition of newsletters from print to online formats •Managing editor, affinity group newsletters •Assistant editor, Web content •Communications manager, editorial advisory boards ### Editorial Intern and fact checker @ Sunset Magazine Jan 2006 – Jan 2006 ### Editorial Fellow @ Wired Magazine Jan 2003 – Jan 2003 ## Education ### Master's degree Northwestern University ### University of California, Berkeley ### BA in American Studies, Sociology, Journalism Mills College ### Crossroads School ### University of California, Berkeley ## Contact & Social - LinkedIn: https://www.linkedin.com/in/jessicahilberman --- Source: https://flows.cv/jessicahilberman JSON Resume: https://flows.cv/jessicahilberman/resume.json Last updated: 2026-04-07