# Jessica Kassel > Talent at SoFi Location: San Francisco, California, United States Profile: https://flows.cv/jessicakassel ## Work Experience ### Recruiting Lead, Design @ SoFi Jan 2024 – Present | San Francisco Bay Area ### Recruiting Lead @ Tome Jan 2023 – Jan 2024 ### Senior Recruiter, Product, Design + Creative @ Instacart Jan 2020 – Jan 2023 | San Francisco Bay Area -DRI for Product Management, Design (Product Design, Content Design, Research + Ops), and Creative (Art/Design, Writing, Motion, Creative Ops + Production) recruiting. -Owned full cycle recruiting for Individual Contributor and Leadership roles in each org, focusing on delivering a best-in-class candidate experience and developing competitive and equitable hiring practices with Hiring Managers. -Partnered with other Recruiters, Sourcers and Coordinators to tackle large scale and complex headcount asks from leadership in a strategic and streamlined way; delegated roles and responsibilities to the team. -Spearheaded the building of Instacart's first ever Content Design and Creative orgs from the ground up, including the development of new recruiting processes, team interviewer trainings and calibrations, external branding materials, etc. Closely partnered with HRBPs and Business Leadership to understand nuances of skillsets and short/long-term ambitions for each team. -Identified the need for and sold through the Recruiting team’s first ever Mission Statement and Guiding Principles, giving the team a clear north star and consistency in how they were expected to show up day to day. -Lead the development of Hiring Manager/Recruiter partnership measurement, including surveys sent quarterly that allowed Leadership for the first time to track the health and success of these partnerships in a quantitative way; will deliver insights into what the team does well and where there are opportunities for learning and development, and will create an opportunity for Recruiting Leadership to drive their relationships with the business in a more data-driven way. -Founding member of the Recruiting Leadership Speaker Series, a program developed to host internal and external tech industry leadership with the purpose of educating and inspiring the Recruiting team. ### Head of Talent - Heat @ Deloitte Digital Jan 2019 – Jan 2020 | San Francisco Bay Area -Talent lead across four office locations (NY, SF, SEA, CHI), sitting at the helm of candidate turned employee experience, overseeing the talent lifecycle for all Heat practitioners and better integrating Heat’s unique talent needs within Deloitte. -Functioned as the connective tissue between Heat and Deloitte, acting as trusted advisor to both agency and firm leadership to streamline recruiting processes and implement talent development and culture initiatives that kept employee engagement high in order to support the growing needs of the business. -Held quarterly talent reviews, leveraging data to give Leadership a consistent pulse on employee happiness. -Focused on improving onboarding and training and development programs; emphasis on bringing to life new management training and leadership coaching for existing as well as up and coming managers. -Focused on developing and implementing diversity and inclusion programs, such as Heat’s D+I Framework, the Female Mentorship Program, Farenheat, Eyes on Heat, and leveraging Deloitte D+I resources as needed. -Functioned as the on-the-ground employee relations contact, helping streamline agency communications, fielding employee feedback and escalating matters as needed to Deloitte HR. -Mentored and managed Talent and Recruiting team members across both Heat and Deloitte. ### Lead Recruiter - Heat @ Deloitte Digital Jan 2017 – Jan 2020 | San Francisco Bay Area -Oversaw full-cycle recruiting from sourcing to closing, across all departments, ensuring a best-in-class candidate experience as well as always closely managing Leadership and Hiring Manager expectations. -Built New York and Chicago offices from the ground up, spearheading new market recruiting strategies. -Partnered with Leadership and Resource Management to understand department skillset gaps, flight risks, and growth goals to best forecast and develop recruiting strategy for upcoming hiring needs. -Acted as a face of agency, consistently attending and speaking at industry events (Cannes Lions, 3% Conference, etc). -Maintained expert knowledge of Taleo as well as familiarity with applicant tracking systems like Greenhouse and Lever. ### Recruiter @ Swirl Jan 2015 – Jan 2017 | San Francisco Bay Area -Sole Recruiter, attracting and hiring top full-time and freelance talent agency-wide within the areas of Tech, Product Development, Production, Project Management, Creative, Client Services, Strategy, Media, and Operations. -Managed full cycle recruiting process for an average of 15 open roles per month, hiring 48% of full-time agency employees within a 14 month period and averaging 3 new hires per week with a typical time-to-hire of just over 1 month. -Implemented data collection and analysis to drive more efficient recruiting; created surveys for candidates, new hires, Hiring Managers, and hiring teams, and from insights found, delivered quarterly reports to Leadership to win more budget. -Developed new recruiting processes, implementing interview kits and quantitative feedback forms, yielding a more positive candidate and hiring team experience, as well as better quality hires. -Pitched and sold through agency switch to Lever; conducted hiring team trainings and roll-out of new tool. ### Account Management @ Swirl Jan 2014 – Jan 2015 | San Francisco, CA Account lead on Clorox (Kingsford, Soy Vay, and Hidden Valley Ranch). ### Account Management @ Young & Rubicam Jan 2012 – Jan 2014 | New York, New York Account lead on Xerox. ### Account Management @ Pedone Jan 2011 – Jan 2012 | New York, New York Account Executive on Hermès and William Greenberg. ### Account Management @ Badger and Winters Group Jan 2011 – Jan 2011 | New York, New York Account Executive on Avon. ## Education ### Bachelor's in Media Studies, Advertising University of Colorado Boulder ## Contact & Social - LinkedIn: https://www.linkedin.com/in/jessica-kassel-4ab4171a --- Source: https://flows.cv/jessicakassel JSON Resume: https://flows.cv/jessicakassel/resume.json Last updated: 2026-04-07