Aera Technology is a decision intelligence company that uses real-time data and AI to predict business risks and opportunities, and to recommend the best course of action for the world’s largest companies. I collaborate closely with marketing and executive leadership to scale the brand and support the rapid growth of the startup.

I lead the evolution of the company’s brand identity and provide art direction to external studios and cross-functional partners while developing visuals for marketing campaigns, websites, presentations, short-form animation and videos, advertising, and conference event experiences.

Brand:

I develop the visual language and brand experience of the company through a refreshed brand style guide, a website redesign, and a new art direction for social media and blogs for the B2B Health Tech SaaS company.

Marketing:

I collaborate with cross-functional teams across product, marketing, and executive leadership to craft creative strategies that align with the business goals. I've led the visual identity of multiple high-performing marketing campaigns from concept to delivery, over 10 conference booth displays, and countless of sales presentations, landing pages, ads, emails, and digital and printed marketing collateral.

Product:

I work closely with product designers to audit the design system to ensure WCAG accessibility standards and alignment with the brand. I currently lead the redesign of Health Gorilla’s flagship Patient Chart product to create a better user experience for healthcare providers.

As a digital designer on the creative design team, I designed brand and marketing experiences for web, mobile, print, and social media channels for a global audience.

I've designed ads, landing pages, illustrations, video graphic assets, motion graphics, billboards, banners, emails, presentations, infographics, and various digital and print marketing materials for the company's mobile payment and e-commerce products.

I collaborated with marketing, design, UX/UI, and business teams develop creative solutions based on business goals, product performance, and user data.

Contract via Comrise