# Jessica L. > Senior Visual Designer - Brand & Marketing Location: San Francisco Bay Area, United States Profile: https://flows.cv/jessical I'm a multidisciplinary designer with 8+ years of creative experience across the ever-changing tech, healthcare, and consumer product industries. I work at the intersection of brand, marketing, and product to create a cohesive brand experience across every touchpoint of the customer journey. What I love about design is the creative process of collaborating with people across all backgrounds to solve problems, tell stories, and create an impact. I’m passionate about using my skills in graphic design, motion graphics, illustration, and visual storytelling to help mission-driven companies grow. --- Skills: branding, art direction, marketing campaigns, UX/UI, design system, illustration, iconography, motion graphics, animation Software: Figma, Adobe Creative Cloud (Photoshop, Illustrator, InDesign, After Effects, Premiere) ## Work Experience ### Senior Brand & Marketing Designer @ Aera Technology Jan 2024 – Present Aera Technology is a decision intelligence company that uses real-time data and AI to predict business risks and opportunities, and to recommend the best course of action for the world’s largest companies. I collaborate closely with marketing and executive leadership to scale the brand and support the rapid growth of the startup. I lead the evolution of the company’s brand identity and provide art direction to external studios and cross-functional partners while developing visuals for marketing campaigns, websites, presentations, short-form animation and videos, advertising, and conference event experiences. ### Senior Visual Designer @ Facet Jan 2024 – Jan 2024 ### Senior Visual Designer @ Health Gorilla Jan 2023 – Jan 2023 Brand: I develop the visual language and brand experience of the company through a refreshed brand style guide, a website redesign, and a new art direction for social media and blogs for the B2B Health Tech SaaS company. Marketing: I collaborate with cross-functional teams across product, marketing, and executive leadership to craft creative strategies that align with the business goals. I've led the visual identity of multiple high-performing marketing campaigns from concept to delivery, over 10 conference booth displays, and countless of sales presentations, landing pages, ads, emails, and digital and printed marketing collateral. Product: I work closely with product designers to audit the design system to ensure WCAG accessibility standards and alignment with the brand. I currently lead the redesign of Health Gorilla’s flagship Patient Chart product to create a better user experience for healthcare providers. ### Visual Designer @ Health Gorilla Jan 2021 – Jan 2023 ### Creative Designer @ Alibaba Group Jan 2019 – Jan 2021 | San Francisco Bay Area As a digital designer on the creative design team, I designed brand and marketing experiences for web, mobile, print, and social media channels for a global audience. I've designed ads, landing pages, illustrations, video graphic assets, motion graphics, billboards, banners, emails, presentations, infographics, and various digital and print marketing materials for the company's mobile payment and e-commerce products. I collaborated with marketing, design, UX/UI, and business teams develop creative solutions based on business goals, product performance, and user data. Contract via Comrise ### Freelance Designer / Illustrator @ Jessica Lin Jan 2017 – Jan 2021 Partnered with a marketing agency to develop brand illustrations and icons for various clients in the financial and tech industries. Contributed to a podcast and several nonprofits to create book illustrations, social media graphics, printed conference collateral, annual reports, and more. ### Consumer Product Designer / Illustrator / Graphic Designer @ Peking Handicraft Jan 2017 – Jan 2019 | San Francisco Bay Area Selected clients: Bloomingdale’s, Nordstrom, Vera Bradley, Bed Bath & Beyond, T.J.Maxx, HomeGoods, Stein Mart My designs were featured on: HGTV Magazine, Country Living Magazine, Gift Shop Magazine, Gifts and Dec's, Stationery Trends I designed a variety home textile products using my skills in illustration, lettering, typography, and pattern-making. I researched industry, design, lifestyle, and pop culture trends to pitch new ideas that would appeal to a wide range of customers. I also created a variety of marketing materials, such as social media GIFs, email blasts, ads, and catalog covers. ## Education ### Bachelor of Fine Arts - BFA in Animation/Illustration San José State University ## Contact & Social - LinkedIn: https://linkedin.com/in/designjeslin --- Source: https://flows.cv/jessical JSON Resume: https://flows.cv/jessical/resume.json Last updated: 2026-03-25