Clients: Igniter.Asia, Beaconforce, Iridescent Learning, Win-Kel

• Consulted with startups to improve their web and iOS products

• Acted as project leader and managed teams of 2 - 3 designers ensuring project ran smoothly from client briefing meeting through design delivery

• Produced design deliverables including competitive analysis, user flows, wireframes, and prototypes

• Crafted simple and engaging experiences by gaining a deep understanding of users and their needs from user research and business objectives

• Presented designs and clearly communicated design decisions based on validated user research and feedback from usability tests

• Led the end-to-end design process for the Stocks, Crypto, and Virtual Debit Card products

• Conducted research to understand user needs and pain points and synthesize insights to create elegant, engaging solutions while balancing business goals

• Collaborated with cross-functional team members including Product Managers, Engineers, and other stakeholders from problem definition through implementation and iteration

• Led design team meetings and participate in roadmap planning

• Provided guidance and mentorship to junior designers

• Worked closely with Product Managers, Engineers, and Researchers to make the app smooth and enjoyable to use

• Sketched, prototyped, and tested designs that solve the highest priority pain points for new and existing users

• Coordinated qualitative research to support product focus and determine flagship features

• Developed wireframes and made iterative improvements based on feedback from design and engineering teams while working in an agile environment

• Created specs for iOS and Android designs and collaborated with engineers to implement designs

• Designed and conducted usability tests through UserTesting.com then analyzed insights to communicate to team

• Identified usability issues by mapping out flow of the existing app

• Aligned company of the target audience to help product roadmap by synthesizing existing research into personas