UX LEAD for Avenio Connect (genomic sequencing workflow management)

• Pioneer and deliver end-to-end experience design, as well as leading human factors initiatives across IVD/RUO assay development and its software companion, Avenio Connect.

• Conduct qualitative research and usability testing to drive data informed design decisions and product requirements.

• Integrate UX dedicated development sprints each program increment to ensure the product received iterative UX improvements. This practice was so well received that other product teams modeled their development cycle to include UX sprints as well.

• Ensure design solutions adhere to the international standard on usability (IEC 62366-1), FDA Guidance, and accessibility WCAG 2.1 AA.

• Managed a team consisting of 1 senior designer and 3 production designers.

UX LEAD for Ventana System Solution/Benchmark Instruments (Advanced Staining)

• Drove UX maturity and strategy, enabling data-driven design decisions across the product team

• Mentored designers to confidently own their deliverables and grow their design leadership skills

• Delivered usability engineering documentation at each development milestone to ensure regulatory and design rigor

• Partnered with pathologists and lab technicians to conduct usability evaluations, ensuring tools meet the needs of regulated environments.

• Implemented an efficient internal marketing campaign management platform, streamlining communication of campaign messages to our users.

• Define, own, and influence UX roadmap

• Expanded and diversified the design team from 1 junior designer to a dynamic group of 5 covering mobile security, desktop security, and desktop VPN privacy.

• Explored creative solutions to encourage engagement through gamification, data visualization, and personalizing user experiences.

Led the conceptualization and development of a highly popular security browser extension for Firefox, Chrome, and in-progress for Safari, attracting an average of 9 million weekly users on Chrome with a 4.1-star rating.

Successfully redesigned the Malwarebytes website, improving customer discoverability, optimizing SEO, reducing bounce rates, and generating higher volume leads.

Brainstormed concepts for rapid experimentation to drive growth marketing.

Managed an offshore agency for timely and high-quality design delivery.

Streamlined the design process by integrating it seamlessly into the agile method, resulting in increased transparency and efficiency in design decision-making and deliverable timelines.

Played a key role in the end-to-end redesign of the Unifi Workspace product, a radiology diagnosing workstation, ensuring a user-centric approach throughout the entire product cycle. This included gathering user needs, formulating requirements, conducting concept development and ideation sessions, performing user testing, and creating prototypes.