# Jessica Luu > Senior Principal Product Designer | M.S. Human-Computer Interaction | Design Lead & User Advocate Location: San Jose, California, United States Profile: https://flows.cv/jessicaluu Hi, I’m Jessica. I’m a design leader with over 12 years of experience helping people make sense of complex data. With an M.S. in Human-Computer Interaction and a background in Cognitive Psychology, I’ve spent my career as a fierce advocate for the person on the other side of the screen. Whether I’m advocating for the user within a large multidisciplinary team to build digital pathology tools from scratch, or scaling consumer security products to 9 million users, my goal is to make high-stakes technology feel intuitive and human. I specialize in bridging the gap between technical complexity - like genomic sequencing or cybersecurity - and the real people who use those systems. What I bring to the table: HCI & Cognitive Science: I apply a deep understanding of human factors and psychology to reduce usability risk and cognitive load in complex workflows. Cross-Functional Advocacy: I excel at navigating large organizations to ensure user needs remain the priority across science, software, and hardware teams. Design Leadership at Scale: From mentoring designers to establishing standards and prioritization frameworks, I build the culture necessary to deliver high-impact products. Off-screen: I’m an avid runner, backpacker, and a well-traveled scuba diver specializing in underwater photography. I love navigating complex environments—whether that’s 60 feet underwater, on a long-distance trail, or in the middle of a challenging design sprint. ## Work Experience ### Senior Principal User Experience Designer @ Roche Jan 2022 – Present | Santa Clara, CA UX LEAD for Avenio Connect (genomic sequencing workflow management) • Pioneer and deliver end-to-end experience design, as well as leading human factors initiatives across IVD/RUO assay development and its software companion, Avenio Connect. • Conduct qualitative research and usability testing to drive data informed design decisions and product requirements. • Integrate UX dedicated development sprints each program increment to ensure the product received iterative UX improvements. This practice was so well received that other product teams modeled their development cycle to include UX sprints as well. • Ensure design solutions adhere to the international standard on usability (IEC 62366-1), FDA Guidance, and accessibility WCAG 2.1 AA. • Managed a team consisting of 1 senior designer and 3 production designers. UX LEAD for Ventana System Solution/Benchmark Instruments (Advanced Staining) • Drove UX maturity and strategy, enabling data-driven design decisions across the product team • Mentored designers to confidently own their deliverables and grow their design leadership skills • Delivered usability engineering documentation at each development milestone to ensure regulatory and design rigor • Partnered with pathologists and lab technicians to conduct usability evaluations, ensuring tools meet the needs of regulated environments. ### Product Design Manager, Consumer & Mobile @ Malwarebytes Jan 2021 – Jan 2022 - Implemented an efficient internal marketing campaign management platform, streamlining communication of campaign messages to our users. - Define, own, and influence UX roadmap - Expanded and diversified the design team from 1 junior designer to a dynamic group of 5 covering mobile security, desktop security, and desktop VPN privacy. - Explored creative solutions to encourage engagement through gamification, data visualization, and personalizing user experiences. ### Senior Product Designer, Consumer Products @ Malwarebytes Jan 2019 – Jan 2021 | Santa Clara, California Led the conceptualization and development of a highly popular security browser extension for Firefox, Chrome, and in-progress for Safari, attracting an average of 9 million weekly users on Chrome with a 4.1-star rating. ### Web UX Designer - Growth Marketing @ Malwarebytes Jan 2018 – Jan 2019 Successfully redesigned the Malwarebytes website, improving customer discoverability, optimizing SEO, reducing bounce rates, and generating higher volume leads. Brainstormed concepts for rapid experimentation to drive growth marketing. Managed an offshore agency for timely and high-quality design delivery. ### Interaction Designer @ Hologic, Inc. Jan 2015 – Jan 2018 | Sunnyvale, California Streamlined the design process by integrating it seamlessly into the agile method, resulting in increased transparency and efficiency in design decision-making and deliverable timelines. Played a key role in the end-to-end redesign of the Unifi Workspace product, a radiology diagnosing workstation, ensuring a user-centric approach throughout the entire product cycle. This included gathering user needs, formulating requirements, conducting concept development and ideation sessions, performing user testing, and creating prototypes. ### User Experience Designer @ Oracle Jan 2013 – Jan 2015 | Redwood Shores, CA User experience design particularly related to mobile devices. Tasks include sketching, wireframe mockups, Photoshop mockups, task analysis, user research, html/css/javascript prototyping, and formulating design guidelines. ### Usability Engineer intern @ Oracle Jan 2012 – Jan 2013 | Redwood Shores, CA User experience design particularly related to mobile devices. Tasks include sketching, wireframe mockups, Photoshop mockups, task analysis, user research, and formulating design guidelines. ### User Interface Design Intern @ Liquid Medical Office, Inc. Jan 2012 – Jan 2012 | San Jose, CA Designing and prototyping mobile applications and EMR software. Tools used: Adobe Photoshop, NS BASIC/App, Silverlight, Visual Studios ### Tutor @ Stepping Stone Tutors Jan 2011 – Jan 2012 | San Jose, CA Tutor in Algebra I, Geometry, Algebra II, and Spanish, Reading Comprehension and English Composition ### Student Employee @ Creighton University Jan 2008 – Jan 2011 | Office of Multicultural Affairs Flyer design, organizing multicultural volunteer opportunities, promote the multicultural center for prospective university students, inform prospective university students of possible scholarships ### Public Relations/Activities Coordinator, Creighton University @ Asian Students Association of Creighton University Jan 2009 – Jan 2010 | Omaha, NE Plan and coordinate fundraisers, large events, and collaborations with other organizations on campus and within the city ## Education ### M.S. in Human Factors/Ergonomics San José State University ### B.A. in Psychology Creighton University ### Bachelor of Arts (B.A.) in Music Performance, Piano Creighton University ### Notre Dame High School, San Jose ## Contact & Social - LinkedIn: https://linkedin.com/in/luujessica - Portfolio: http://jessluu.com --- Source: https://flows.cv/jessicaluu JSON Resume: https://flows.cv/jessicaluu/resume.json Last updated: 2026-04-13