Messenger Business Lead Generation
Working with React, JS, CSS, and PHP/Hack.
•Launched and drove growth for Lead Generation in Messenger Ads to $60M annual run rate.
•Scoped and built 4 alpha stage Messenger ads initiatives and provided white glove service to 20 advertisers to get real world data to inform product direction.
•Led meetings with product, analytics, and research to align on prioritization, roadmap, and high level team strategy.
•Established quality workstream to mobilize team of 5 engineers to close critical gaps, which led to an increase in speed of detecting issues.
Facebook Growth
•Launched experiments to improve the Facebook sign up web flow with a data driven approach, contributing an additional 2.5M monthly active users per year.