• Executed extensive diagnostic researches on business processes, causes of user behaviors and data pipelines across SAP, GIS, AWS, Couchbase and proprietary systems of a 8-year-old tech stack and prevented wasting millions of dollars on speculative plans.

• Through quantitative analysis and qualitative inquiries, developed and advocated for a practical strategy of digitizing the compliance inspection process impacting multi-layered work streams.

• Restored trust with business stakeholders by spearheading comprehensible transparency and data-driven rationale to help them make truly informed decisions.

• Implemented and maintained a library of business context, technology environment, development circumstances and the resulting decisions and shortened level-setting speed from days to hours.

• Established a highly collaborative agile iteration practice and explicit specs and flow charts with developers that transformed the team from the most problematic to the most efficient.

• Embedded full-time at the client (utility enterprise company).

• Spearheaded research and discovered root-causes of business requests, demystified the workflows and the influence of compliance, clarified business goals, impact of tech-debt, and reprioritized the roadmap.

• Established a new filing system and routine of documentation for research, compliance and technical requirements , as well as facilitated workshops for tech discovery and change-management needs, to ensure team alignment and better strategic planning: intentional with goals vs. tradeoffs of the solutions.

• Instituted a more rigorous collaboration process between devs, design and product by thorough documentation, initiating frequent clarification to successfully put development back on track after a major development crisis.

• Led by example, cultivated a more transparent and inclusive cross-project & -functional collaboration and re-established the strategic value of Design function in the team.

• Established Agile UX pipeline with Product, Content & Engineering. Used data to strategize improvements & requirements, and formulate use cases, user journeys, design directions and feasibility to align team on milestone goals throughout the product design lifecycle.

• Led and prioritized qualitative and quantitative research to deeply understand user motivations & pain points and persuaded the team to make informed design decisions to best engage our customer base.

• Developed simple & intuitive design solutions within known constraints through wireframes, mid to high fidelity prototypes, usability & AB testing.

• Advocated findings of our user base to inspire & guide the team through development of projects.

• Established strong working relationship through crosse-collaboration & proactive communication to better unite the team and the company clients on product goals, feature priorities and tradeoffs.

• Spearheaded development for mobile game/app titles and helped the clients navigate through conflicting goals & arrive at best solutions within known constraints.

• Increased click through rate of ads through research & ideating marketing materials with Artists & Marketing.

• Collaborated with a cross-functional team to visualize the narratives & executed on complex mechanical designs in mobile game/app titles to drive and increase continuous engagement of players.

Budgeted with the production team to help meet release deadlines.