•Shaped the strategic vision and end-to-end UX for Turo’s guest-side search and discovery ecosystem, shaping how millions of guests find and book vehicles across US, UK, Canada, and France
•Partnered with product, engineering, and data to deliver multiple conversion wins through a series of
high-impact UX improvements across search, browse, map interactions, airport flows, and pricing
strategies—validated through A/B experimentation and behavioral analytics
•Led the creation of Turo’s first data-informed guest journey, enabling cross-functional alignment and
unlocking scalable frameworks that improved trust, findability, and guest confidence
•Drove the creation and design of Turo’s “endless browse” feature—introducing curated collections that improved engagement, supported seasonal marketing, and improved vehicle discoverability. Featured in Turo's summer release