7+ years experienced designer and strategist who has helped companies of all sizes successfully bring new products to market, make insight-informed decisions, and transform digitally.

2025 — NowUberProduct Design

2025 — Now

Reimagining the way the world moves for the better

2021 — NowMulti StudiosFounder and Principal Consultant

2021 — Now

Successfully led end-to-end design strategy for 6+ web and native MVPs across verticals including healthcare, edtech, and travel, often balancing user needs with regulatory or technical complexity

Partnering with startup founders and enterprise product teams to define vision, user journeys, and

scalable interaction patterns tailored to long-term growth

Hired and mentored a multidisciplinary team of 3 junior designers and a UX researcher, fostering growth through hands-on coaching, critiques, and pair design

2025 — 2025point.meProduct Design

2025 — 2025

Head of design. Partnered closely with COO, VP of Product & Engineering, and executive leadership team to define company strategy, providing design-driven insights that influenced product roadmap and business model expansion

Led end-to-end design for 0→1 product initiatives, shaping growth, monetization and booking funnel flows that improved customer conversion and retention

Worked on hotels & flights verticals with points and loyalty partner integration

Developed UX frameworks and scorecards to evaluate and elevate design quality, used across the team as benchmarks for product excellence

Provided strategic critique in executive discussions, strengthening product decision-making at the leadership level

Worked closely with executives who were previously leaders at DoorDash, Caviar, TripAdvisor, Going, Captial One, and Shopify

2022 — 2025TuroProduct Design

2022 — 2025

San Francisco Bay Area

Shaped the strategic vision and end-to-end UX for Turo’s guest-side search and discovery ecosystem, shaping how millions of guests find and book vehicles across US, UK, Canada, and France

Partnered with product, engineering, and data to deliver multiple conversion wins through a series of

high-impact UX improvements across search, browse, map interactions, airport flows, and pricing

strategies—validated through A/B experimentation and behavioral analytics

Led the creation of Turo’s first data-informed guest journey, enabling cross-functional alignment and

unlocking scalable frameworks that improved trust, findability, and guest confidence

Drove the creation and design of Turo’s “endless browse” feature—introducing curated collections that improved engagement, supported seasonal marketing, and improved vehicle discoverability. Featured in Turo's summer release

2020 — 2021UnbounceProduct Design

2020 — 2021

Designed the end-to-end design for Smart Builder, a B2B2C web platform enabling SMB marketers to create high-performing landing pages through intelligent UX and content tooling (https://unbounce.com/product/smart-builder/)

Co-led a cross-functional design sprint that resulted in a machine learning powered copy generation prototype—accelerating user workflows and influencing product direction

Revamped the visual design system by crafting new iconography, architecting component libraries,

refining typography, and documenting in Storybook for scalable implementation

Worked on the foundations of the developer and extensions experience as well

Drove alignment across engineering, product, marketing, and customer success to prioritize features and deliver a cohesive experience across user journey

Built design culture by facilitating workshops on behavioral design and ethical AI