# Jessie Sun

> Design @ Uber | Founder at mü studios

Location: San Francisco, California, United States
Profile: https://flows.cv/jessiesun

7+ years experienced designer and strategist who has helped companies of all sizes successfully bring new products to market, make insight-informed decisions, and transform digitally.

I drive products and organizations forward by telling people’s stories, facilitating and finding common ground, and building partnerships across teams. Analytical and creative, I enjoy working with innovative teams to thoughtfully design their customers’ journeys and experiences while achieving business goals.

## Work Experience
### Product Design @ Uber
Jan 2025 – Present
Reimagining the way the world moves for the better

### Founder and Principal Consultant @ Multi Studios
Jan 2021 – Present
- Successfully led end-to-end design strategy for 6+ web and native MVPs across verticals including healthcare, edtech, and travel, often balancing user needs with regulatory or technical complexity
- Partnering with startup founders and enterprise product teams to define vision, user journeys, and
scalable interaction patterns tailored to long-term growth
- Hired and mentored a multidisciplinary team of 3 junior designers and a UX researcher, fostering growth through hands-on coaching, critiques, and pair design

### Product Design @ point.me
Jan 2025 – Jan 2025
- Head of design. Partnered closely with COO, VP of Product & Engineering, and executive leadership team to define company strategy, providing design-driven insights that influenced product roadmap and business model expansion
- Led end-to-end design for 0→1 product initiatives, shaping growth, monetization and booking funnel flows that improved customer conversion and retention
- Worked on hotels & flights verticals with points and loyalty partner integration
- Developed UX frameworks and scorecards to evaluate and elevate design quality, used across the team as benchmarks for product excellence
- Provided strategic critique in executive discussions, strengthening product decision-making at the leadership level
- Worked closely with executives who were previously leaders at DoorDash, Caviar, TripAdvisor, Going, Captial One, and Shopify

### Product Design @ Turo
Jan 2022 – Jan 2025 | San Francisco Bay Area
- Shaped the strategic vision and end-to-end UX for Turo’s guest-side search and discovery ecosystem, shaping how millions of guests find and book vehicles across US, UK, Canada, and France
- Partnered with product, engineering, and data to deliver multiple conversion wins through a series of
high-impact UX improvements across search, browse, map interactions, airport flows, and pricing
strategies—validated through A/B experimentation and behavioral analytics
- Led the creation of Turo’s first data-informed guest journey, enabling cross-functional alignment and
unlocking scalable frameworks that improved trust, findability, and guest confidence
- Drove the creation and design of Turo’s “endless browse” feature—introducing curated collections that improved engagement, supported seasonal marketing, and improved vehicle discoverability. Featured in Turo's summer release

### Product Design @ Unbounce
Jan 2020 – Jan 2021
- Designed the end-to-end design for Smart Builder, a B2B2C web platform enabling SMB marketers to create high-performing landing pages through intelligent UX and content tooling (https://unbounce.com/product/smart-builder/)
- Co-led a cross-functional design sprint that resulted in a machine learning powered copy generation prototype—accelerating user workflows and influencing product direction
- Revamped the visual design system by crafting new iconography, architecting component libraries,
refining typography, and documenting in Storybook for scalable implementation
- Worked on the foundations of the developer and extensions experience as well
- Drove alignment across engineering, product, marketing, and customer success to prioritize features and deliver a cohesive experience across user journey
- Built design culture by facilitating workshops on behavioral design and ethical AI

### Conversation Design (VUI) @ Voice Tech Global
Jan 2019 – Jan 2020
- Worked on developing voice capabilities for the Toronto Public Library
- Led workshops on voice technology and presented at design jams
- Co-created a resource library

### Product Design @ RBC Wealth Management
Jan 2018 – Jan 2020 | Toronto, Ontario, Canada
- Led design for 4 native and web apps supporting complex advisor workflows, including portfolio
analytics, CRM integrations, and financial planning tooling
- Delivered the first UK Wealth app, owning key flows and driving design QA for visual polish,
accessibility, and regulatory compliance
- Facilitated 10+ design thinking workshops via RBC’s “X1” internal consultancy to accelerate digital transformation and service innovation

### Freelance Experience Designer @ n/a
Jan 2017 – Jan 2019

### UX Research and Design @ Civic Tech Toronto
Jan 2018 – Jan 2018


## Education
### Bachelor of Arts - BA in International/Global Studies
University of Toronto

### Certificate in UX/UI Design
OCAD University

### Rothberg International School in Summer Exchange Student
The Hebrew University of Jerusalem

### Explore French Language-Immersion Program in Advanced Level French
The University of British Columbia

### International Baccalaureate
Britannia Secondary School


## Contact & Social
- LinkedIn: https://linkedin.com/in/jsunux
- Portfolio: http://www.jessiespalette.com

---
Source: https://flows.cv/jessiesun
JSON Resume: https://flows.cv/jessiesun/resume.json
Last updated: 2026-03-25