Led experience design for authenticated home, navigation, account and payments, improving usability, reducing friction in key tasks, lowering support call volume, and supporting millions of members across web, iOS, and Android platforms.

Partnered closely with product, analytics and engineering leads to shape the design strategy and roadmap, enhancing the user experience with regulatory-compliant solutions and strengthening service reliability and performance.

Elevated design delivery speed and quality by introducing scalable processes and strengthening cross-functional ways of working to improve efficiency and consistency across design initiatives.

Led and designed the CVS Healthy Rewards feature with integrated mobile step tracking (iOS, Android, a 0-to-1 feature) that drove measurable business results: 40%+ increase app engagement and over 1+ billion steps tracked by users.

Drove account activation solution for bank and brokerage accounts, partnering with cross-functional teams and key stakeholders to deliver regulatory-compliant solutions at scale that improved activation success and reduced support call volume.

Highlights

Designed and delivered account activation experience that transitioned a million+ USAA portfolio account holders to Schwab’s trading platform, enabling successful integration of Schwab’s billion dollar USAA’s investment management acquisition.

Led B2B (business-to-business) application design excellence and development efficiency, building design system components and aligning teams around shared standards that ensured consistency across multiple products, e.g., infrastructure management, storage solutions and remote server management applications.

Led business to consumer (B2C) design for flagship mobile applications across Android and iOS, creating a 0-to-1 product that evolved from core concept to product-market fit, and driving global adoption through innovative, localized experiences for millions of users.

HIGHLIGHTS

Delivered the Yahoo! Weather with Flickr mobile app for Android (a 0-to-1 product) supporting 35 languages, driving millions of global downloads and expanding international market reach. App Store rating improvement to 4 stars, up from 2.5 stars.

Launched Yahoo! mobile app for iOS across the Americas, Europe, and Asia, generating millions of downloads through localized user experiences. App Store rating improvement to 3 stars, up from 1.5 stars.

Launched Yahoo! Search with Voice app at CTIA Conference in Las Vegas, showcasing mobile innovation to industry leaders. Post-launch drove a 35%+ increase in average searches per user, demonstrating strong user adoption and engagement.