Designing the core enterprise product and mobile app of our Talent Acquisition Suite to empower Hiring Success for organizations around the globe.

Potential Project

Sole designer working in an agile triad to redesign Potential Project's mobile app with the goal of driving key learning and behavior change outcomes.

• Redesigned onboarding experience

• Redesigned navigation and IA

• Facilitated workshops with users and leadership to drive a new identity of training programs and offerings

WeTravel

Led a team through the design of a new payment feature.

• Managed the timeline of the project and held check-ins with the leadership team.

• Facilitated two design sprints on 3 core features

• Recruited subjects for usability testing, drafted learning goals and interview questions for two use cases

• Assessed viability of feature options and proposed product solutions

Allo

Product designer for a social networking app serving new mothers

• Led the onboarding team through the redesign of the onboarding flow

• Conducted user interviews and synthesized findings

• Constructed user flows and journey maps

• Facilitated usability testing on low-fidelity and high-fidelity prototypes to identify friction in interactions

EasyTRO

Product designer for an ios app that simplifies the process of applying for a temporary restraining order.

• Reorganized questions and redrafted copy to decrease emotional strain and completion time.

• Developed brand assets and designed form UI

• Designed a process map to illustrate steps involved in applying for a TRO

Foliotwist

UX Researcher for a portfolio platform serving fine artists

• Recruited artists for user testing

• Drafted learning goals and interview questions

• Synthesized findings and developed feature recommendations accordingly

Charitize

Designed a 3 sided marketplace from inception to high-fidelity prototype over a 6 week period.

• Led a team of 3, with a focus on onboarding and profile page

• Developed user flows and journey maps for the organization side of the marketplace

• Ran usability testing on low-fidelity and high-fidelity prototypes

EST/WST is a social enterprise working to support sustainable development for rural populations in South Asia. We preserve the cultural craft of handloom weaving by utilizing unique traditional handwoven textiles in new mediums for the modern consumer. Additionally, each product is crafted from natural and recycled materials, selected in an effort to minimize our carbon footprint and encourage responsible consumption across the globe.

Designed brand assets and guidelines based on brand vision and target personas. Assets included tone and voice requirements for copywriting, email and customer service.

Designed wireframes, user experience flows and interface of estwst.co to appeal to target audience and increase conversions. Developed user flows to create a seamless experience and increase engagement.

Developed relationships with weavers and artisans in remote regions in Nepal and India. Managed a diverse team through production process to delivery of end product.

Ran A/B tests on landing page variations. Tested Facebook ads and optimized for maximum engagement to hit growth targets.

Held user interviews and feedback sessions in-person and over the phone. Developed surveys to understand user needs and pain points.