Embedded on the Apple Store Online team. (Internal applications)

• Led the end to end design process of our customer service management platform, improving productivity by 54%. Designed, tested, and delivered wireframes and mockups to optimize processes to manage orders, production, and shipping.

• Designed a correction feature for AI generated images by defining pain points and opportunities, and exploring multiple design iterations in low to high fidelity to reduce time spent by medical professionals reviewing images by 23%.

• Conducted user research (interviews, usability tests, and data analysis) to validate product-market fit, and iterated on visual design for a 0-1 desktop and tablet inventory management software.

• Collaborated with cross-functional teams, partnered with subject-matter experts to understand complex medical processes in order to deliver 10+ features for business end users, aligning closely with company objectives.

• Experimented using A/B testing with design treatments for various user segments on the property detail page to determine the higher converting layout.

• Maintained design system by creating component variants and driving impro-vements based on brand alignment, user research, and product team feedback.

• Led the end-to-end design process for an interactive mini-game feature that increased customers engagement by 54% for a live stream e-commerce App.

• Conducted competitive analysis and user research for enterprise users; tested and iterated prototypes with users to validate design solutions for onboarding experience.

• Collaborated with cross-functional partners to redesign of visual hierarchy and information architecture to reduce cognitive load while navigating live stream experience, increasing daily usage by 30% .

• Led the design team and recreated Dreamforce’s virtual gathering experience; gained 100% client satisfaction rate.

• Applied Salesforce Design system into UX prototype to enhance and intensify branding awareness.

• Counteracted observed user pain points by generating incentives in an App rewards system.