I bring a unique set of skills and insights to every project I tackle, thanks to my experience across Product, Design, and Marketing — developing and bringing B2B and B2C products to market. I've led cross-functional teams in launching consumer packaged goods and new SaaS offerings with companies in various stages.

2018 — NowEsprezzoProduct & UX Designer

2018 — Now

We're building tools that make it easy for anyone to get blockchain, smart contract & NFT data when and where they want it.

Currently working on Esprezzo Dispatch, a no-code platform for using blockchain data as triggers for automated alerts and other workflows. I created and maintain our design system. I work closely with our developers, incorporating feedback from our users, sales, marketing, and support, to create performant and easy-to-use experiences.

I wear many hats including product designer, UX content writer, product marketer, front end developer and UX researcher.

Learn more at https://esprezzo.io

2015 — 2018Orion Labs, Inc.Head of Marketing

2015 — 2018

San Francisco, CA

2015 — 2015Orion Labs, Inc.Director of Marketing Operations

2015 — 2015

San Francisco, CA

2014 — 2015EvernoteProduct Marketing Manager

2014 — 2015

Redwood City, CA

At Evernote, we build products that make it easy for users to achieve their personal and professional goals and to ultimately be 'a better you' at home, in the office, and everywhere in between.

2013 — 2014Speck ProductsSenior Global Product Marketing Manager

2013 — 2014

Drove product development and the full product life cycle from conception to completion. Maintained partnerships with a portfolio of major Fortune 500 companies and oversee strategic planning, pricing, and positioning strategies. Developed product roadmaps, defined market requirements, translated technical designs into compelling product enhancements, and executed global launch plans. Collected, analyzed, and reported key market and industry trends. Defined core product messaging, marketing, and channel management strategies.

Successfully brought 20+ products and accessories for 13 devices to market in 2013.

Diversified the client mix and spearheaded the launch of key products for the iPhone 5 and iPod Touch 4.

Developed partnerships with a diverse client base, including Samsung, Motorola, HTC, LG, and Apple.

Became the #1 Target tablet case vendor and dramatically grew Best Buy business.

Spearheaded a tiered pricing model and Green Light executive decision making process.

Evangelized products to partners and acted as the voice of the consumer.

Education

University of California, Berkeley

Experience+

Education

BA