# Jialin L. > Product & UX Designer Location: San Francisco, California, United States Profile: https://flows.cv/jialinl I bring a unique set of skills and insights to every project I tackle, thanks to my experience across Product, Design, and Marketing — developing and bringing B2B and B2C products to market. I've led cross-functional teams in launching consumer packaged goods and new SaaS offerings with companies in various stages. From idea conception, to going on Sales calls, and leading green-lighting meetings with the C-suite, I get a thrill when I see a product I worked on in the wild, on a store shelf, or on-screen. I'm passionate about understanding the business, who we're creating products for, the problems they're trying to solve, and helping them accomplish their goals while enjoying the process — whether IRL, Web2, Web3 and beyond. ## Work Experience ### Product & UX Designer @ Esprezzo Jan 2018 – Present We're building tools that make it easy for anyone to get blockchain, smart contract & NFT data when and where they want it. Currently working on Esprezzo Dispatch, a no-code platform for using blockchain data as triggers for automated alerts and other workflows. I created and maintain our design system. I work closely with our developers, incorporating feedback from our users, sales, marketing, and support, to create performant and easy-to-use experiences. I wear many hats including product designer, UX content writer, product marketer, front end developer and UX researcher. Learn more at https://esprezzo.io ### Head of Marketing @ Orion Labs, Inc. Jan 2015 – Jan 2018 | San Francisco, CA ### Director of Marketing Operations @ Orion Labs, Inc. Jan 2015 – Jan 2015 | San Francisco, CA ### Product Marketing Manager @ Evernote Jan 2014 – Jan 2015 | Redwood City, CA At Evernote, we build products that make it easy for users to achieve their personal and professional goals and to ultimately be 'a better you' at home, in the office, and everywhere in between. ### Senior Global Product Marketing Manager @ Speck Products Jan 2013 – Jan 2014 Drove product development and the full product life cycle from conception to completion. Maintained partnerships with a portfolio of major Fortune 500 companies and oversee strategic planning, pricing, and positioning strategies. Developed product roadmaps, defined market requirements, translated technical designs into compelling product enhancements, and executed global launch plans. Collected, analyzed, and reported key market and industry trends. Defined core product messaging, marketing, and channel management strategies. • Successfully brought 20+ products and accessories for 13 devices to market in 2013. • Diversified the client mix and spearheaded the launch of key products for the iPhone 5 and iPod Touch 4. • Developed partnerships with a diverse client base, including Samsung, Motorola, HTC, LG, and Apple. • Became the #1 Target tablet case vendor and dramatically grew Best Buy business. • Spearheaded a tiered pricing model and Green Light executive decision making process. • Evangelized products to partners and acted as the voice of the consumer. ### Channel Marketing Launch Manager @ Speck Products Jan 2012 – Jan 2013 | Palo Alto, CA Spearheaded a full range of channel partnership activities. Developed executive product launch kits. • Worked with translation agencies to create localized materials for international clients. • Created marketing and communication plans for iPhone 5 launch. • Spearheaded the creation of a new sales portal and created a channel partner update process. ### Program Manager & Product Strategist @ Speck Products Jan 2008 – Jan 2012 Managed a team of up to four, overseeing product development from launch to shipping. Defined release requirements. Created strategic product plans and lead the creation, design, and management of deliverables. • Developed a reputation for getting important projects done within strict deadlines and budgets. • Communicated project statuses to internal stakeholder met strict 2 to 3 month deadlines. • Worked in highly volatile markets to react immediately product launches and announcements. • Played a key role in the first co-branding, partnership solution with Zazzle/ArtsProjekt. • Managed the start-up of the Mexico pack-out operation, significantly reducing costs. • Played a key role in iPhone, iPod Touch, and iPad product launches of hundreds of SKUs. ### Shopping & Style Editor @ SFStation.com Jan 2005 – Jan 2012 •• Wrote and edited articles about San Francisco stores and style trends. • Responsible for editorial calendar - scheduling writers and soliciting pitches for weekly content. Writing samples may be found at http://www.sfstation.com/jialin-luh-u762 ### Associate Product Manager @ Monster Cable Products Jan 2006 – Jan 2008 Worked closely with the Director of Product Development to complete competitive and market analysis in the burgeoning MP3 category and oversee new product launches and the full product lifecycle. • Worked with Deloitte to implement a systematic, streamlined product development approach. • Nurtured strong relationships with Microsoft, Apple, and other partners. Categories: • iPod/MP3 Player Accessories • Sirius Satellite Radio Accessories • Monster Game • Zune Accessories ## Education ### BA in Mass Communications University of California, Berkeley ## Contact & Social - LinkedIn: https://linkedin.com/in/jialin - Portfolio: https://jialinluh.myportfolio.com/ - GitHub: https://github.com/rudenugget --- Source: https://flows.cv/jialinl JSON Resume: https://flows.cv/jialinl/resume.json Last updated: 2026-03-31