Internal transfer within Shanda Group due to organizational restructuring. Continued to work with Tanka with expanded responsibility in 2025.

• Owned the brand and UX design function, being the sole contributor to crafting a unified design language and improving UX.

• Contribute all aspects of brand and UX design as the sole designer, building a cohesive design strategy aligned with AIGC innovations.

Defined and led a 2-year design strategy to globalize Lark, driving Brand NPS 88 to 92, raised UX satisfaction from 3.4 to 4.8(41% improvement), ARR up 2.7x to $100M+, and customer expansion across 127 countries.

The whole design team’s satisfaction of 2022 27% higher vs ByteDance average(300 person), EEI(Employee Engagement Index) 32% increased and OCI(Organization Climate Index) 26% increased.

Built Tencent Healthcare’s cross-platform design system, supporting 20M DAU and expanding healthcare services on WeChat.

Designed an end-to-end digital-to-offline healthcare experience, benefiting 150M+ users during the pandemic.