Revolutionize accounting by the power of AI.

Reimagine and optimize payment experience for SMB.

+ Led the MVP design of Bill Pay solutions in QuickBooks Online and QuickBooks Mobile, with the integration of Melio, resulting in a 20x growth in active users over a year. Planned and facilitated growth hacking workshop with executive team, strategically focusing on enhancing user awareness, activation, onboarding, and retention. Successfully lowered the drop-off rate by 7% within the first-time setup funnel through A/B testing.

+ Designed a series of rapid experiments to drive a 117% increase in conversion rates and 80% increase in retention for QuickBooks Instant Deposit, resulting in a 5.5x growth in active users over a year and 2x growth in charge volumes month over month.

+ Led the design of payments self-serve resolution center, leading to a notable improvement of 40 NPS points over 6 months, a 5% reduction in 60-day lapse rate, and a 20% decrease in customer care calls.

Digitized the workflow of user authentication for QuickBooks Payments to ensure the uninterrupted access to payment-related features.

+ Onboarded and mentored entry-level designers across various projects.

+ Led the UX design of SugarCRM Microsoft Office 365 and Gmail plugins. Rebranded the visual language by re-creating the UI components based on the updated brand identity. Collaborated with the product team to develop a 12-month UX roadmap based on customer feedback, prioritizing enhancements to key features like email tracking and contact synchronization.

+ Optimized SugarCRM record view layout to improve scannability and screen real-estate usage, introducing a universal pattern for salespersons to enhance record editing productivity.

+ Conceptualized and designed a data ingestion management system to assist IT administrators in managing connections between SugarCRM intelligence services and external data sources.

+ Designed workflows to ensure compliance with data protection regulations [ such as GDPR ], covering the approval process of data acquisition, retention, and deletion.

+ Enhanced the email module within SugarCRM by introducing advanced features such as email template composition with variables.

+ Led the design of a location-based services mobile apps [ iOS & Android ] for blue forces and law enforcement agents to improve their real-time communication and situational awareness.

+ Designed data analytics dashboards to support law enforcement agencies in tracking criminals by visualizing the connections between suspects and mobile phone subscribers within their network.

Worked on the redesign project for the myLifeLock member portal, with a focus on optimizing multi-channel customer experience, enhancing identity recovery processes, improving user configuration options, and optimizing responsive design across devices.