Active Theory Inc develops digital technology in the fitness space. Our main product is BitGym, an immersive workout app for your indoor treadmill, stationary bike, elliptical, & rower. Go on virtual runs & bike rides all around the world. Available on iOS, Android, & Apple TV.
· Creating wireframe and UX flows for the BitGym app. More recently led the redesign of the onboarding process & version 1 design of our new Apple TV app.
· Creating hi-fidelity mockups on Figma for the BitGym app, BitGym website, and Active Theory Inc. website.
· Lead developer for both the refresh of www.bitgym.com & www.activetheoryinc.com
· Led the initiative to visually rebrand the BitGym App. Created a visual branding system (logo, color, typography) that is now used throughout our app, website, and social media.
· Conducting user interviews, usability tests, and interfacing with customers on our support site & social media
· Creating illustrations & other visuals for our monthly e-mail newsletters & social media