• Strategically planned and executed a paid media campaign for offline activities and an online seminar, achieving an 11% ROI and increasing brand awareness and exposure

• Managed content strategy across 3 social channels (Instagram, Facebook and X) by creating educational content as well as conducting performance analysis to inform content iteration, increasing engagement by 34%

• Designed and A/B tested biweekly blog posts and newsletters for email campaigns; utilized SEO techniques to improve visibility and user experience, resulting in 8% lift in average session duration

• Managed a digital campaign by recruiting 300+ content creators across 3 social media channels and launching campaigns that leveraged our new product, generating 100K+ impressions and reaching 10M+ users within 3 months

• Conducted analysis of top-performing filters’ themes and visual styles to develop a trend-based creative guideline and operational SOP to streamline UGC creator onboarding, content planning, and campaign execution

• Independently created daily push notifications to engage our users, then analyzed engagement metrics to optimize campaign performance

• Participated in the design project of the brand books for “Women in Tech” and “Audio Vivid” of HUAWEI, including the choice of fonts, theme colors, and layout design based on the brand voice

• Communicated with worldwide sound stage studios, and supervise the production of propaganda films for “MWC Barcelona 2021” from HUAWEI