# Jiayu Sun > AdTech｜Account Manager @MediaGo DSP, Baidu USA ｜Programmatic Ads｜Design Location: Santa Clara, California, United States Profile: https://flows.cv/jiayu I translate data into strategy and strategy into growth. With a background in design and deep experience in programmatic advertising, I bridge creative storytelling with performance marketing, helping global brands scale with clarity, precision, and impact. ## Work Experience ### Advertising Account Manager @ Baidu USA Jan 2023 – Present | Sunnyvale, California, United States ### Advertising Account Manager @ MediaGo Ad Platform Jan 2023 – Present ### Marketing Specialist @ TAL Education Group Jan 2023 – Jan 2023 | 美国 加利福尼亚 圣荷西 • Strategically planned and executed a paid media campaign for offline activities and an online seminar, achieving an 11% ROI and increasing brand awareness and exposure • Managed content strategy across 3 social channels (Instagram, Facebook and X) by creating educational content as well as conducting performance analysis to inform content iteration, increasing engagement by 34% • Designed and A/B tested biweekly blog posts and newsletters for email campaigns; utilized SEO techniques to improve visibility and user experience, resulting in 8% lift in average session duration ### Product Marketing Specialist @ ByteDance Jan 2022 – Jan 2022 | Shenzhen, Guangdong, China • Managed a digital campaign by recruiting 300+ content creators across 3 social media channels and launching campaigns that leveraged our new product, generating 100K+ impressions and reaching 10M+ users within 3 months • Conducted analysis of top-performing filters’ themes and visual styles to develop a trend-based creative guideline and operational SOP to streamline UGC creator onboarding, content planning, and campaign execution • Independently created daily push notifications to engage our users, then analyzed engagement metrics to optimize campaign performance ### Account Executive/ Art @ Ogilvy Jan 2022 – Jan 2022 | Shenzhen, Guangdong, China • Participated in the design project of the brand books for “Women in Tech” and “Audio Vivid” of HUAWEI, including the choice of fonts, theme colors, and layout design based on the brand voice • Communicated with worldwide sound stage studios, and supervise the production of propaganda films for “MWC Barcelona 2021” from HUAWEI ### Product Marketing Specialist @ Tencent Jan 2021 – Jan 2021 | Shenzhen, Guangdong, China • Partnered with the tech team to develop a classroom learning app and led training programs for teachers and students; tracked product usage and educational outcomes to drive 90%+ usage rate • Led the strategic of initiative of implementing AI STEM education by collaborating 8 rural schools, local education departments, NGOs, and vendors to create classroom setting, create, and roll out the curriculum • Consolidated feedback across users, educators, and partners to inform curriculum iteration and product improvement; our project later evolved into Tencent’s national public education initiative, reaching 12+ schools &120K+ student engagements ### Exhibition Curator and Digital Marketing @ Fiu Gallery Jan 2020 – Jan 2021 | Shanghai, China ### Assistant Director @ Shanghai Media Group Jan 2020 – Jan 2020 | Shanghai, China • 2020 Tmall Double 11 Gala • 2020 Shanghai Tourism Festival ### Graphic Designer @ Transwhite Studio Jan 2020 – Jan 2020 | Hangzhou, Zhejiang, China ## Education ### Master's degree in Digital Social Media University of Southern California ### Bachelor's degree in Illustration School of Visual Arts ### High School Diploma St. Johnsbury Academy ## Contact & Social - LinkedIn: https://linkedin.com/in/jiayu-sun-0208-ny-ca - Website: https://jysun.me/ --- Source: https://flows.cv/jiayu JSON Resume: https://flows.cv/jiayu/resume.json Last updated: 2026-04-08