AI Agent

Retention Team: Improved experience for 20 million native app users

• Redesigned PowerBooking feature through user research and A/B testing, doubling GMV and increasing active users by 65% with intuitive mobile interfaces

• Led end-to-end design of user-centric search experiences for oversized vehicles across iOS, Android, and Web, including integration with B2B admin portal

• Implemented cross-sell functionality for iOS and Android

• Designed a passwordless sign-in experience

• Contributed to native design system

Rates Team, dynamic pricing, B2B

• SpotHero IQ

• Flex Rates

• Data Visualization

• Optimized digital experiences and accessibility for 500k members

• Designed and launched Retirement Planner that helps members estimate pension and retirement savings

• Redesigned the website, responsive mobile pages for OMERS.com and myOMERS, increased the accessibility score from 65.7 to 97.8

• Conducted usability studies to validate new design concepts

• Collaborated with product owners, developers, and stakeholders in an agile environment

Designed an application called Community Compass, which provides the most comprehensive community profiles of Shenzhen. It won 1st place at the Shenzhen Open Data Innovation Contest over 1200 teams. We were featured in one of the most notable news outlets in China.

• Designed the website and responsive web of DataMarket

• Led our team to understand, diverge, define, decide, prototype, and validate the new product by using Design Sprints

• Conducted user research, analyzed the use cases and interaction flow, creating wireframes, and prototypes

• Followed up with developers to ensure the products are implemented as designed